The best way to reach a target market nowadays is to use social media platforms. Social media marketing is the best way to get your product through to the end party that are the consumers. Even if you are a small business owner it might be a good thing to have an Instagram account as 90% of the businesses thrive through having an Instagram account.
Secondly, some SEO services also suggest that using Instagram SEO could be essential to reach organic reach. Now you might ask how one can reach organic traffic and a genuine audience. Plus, how can one grow their account on Instagram so that they can gain more followers and customers as well. Here are some tried and tested methods that will help your business immensely;
Increase Engagement
Now the main question is what can increase engagement on an Instagram profile. This involves an extensive amount of research. Because to increase the engagement you have to know what the audience might like and will be interested in.
One of the most interesting ways is to create engaging content. If you are a clothing brand a post from a famous influencer would generate traffic for your business. Moreover, this or that could engage the audience as most people are highly opinionated nowadays and love to give them out for free.
Have the Best Bio
Do you know how they say the first impression is the last? This is exactly the case when you have an Instagram profile. When a person visits your profile they are bound to read your bio so make sure that it is a catchy one. As Instagram is all about making an impression on people. And it will get you great traffic especially when you are a small business.
Aesthetic Pictures
Now, this is a given. How do you think influencers make hundreds and thousands of followers and dollars? They post highly engaging pictures. Now you can post pictures of any sort for example; they can be scandalous, cute pictures that attract customers or highly aesthetic with a proper color palette. Individuals are bound to get inspired by your brand when you have an aesthetic. Because Instagram aesthetic is important.
Sponsored Profile
Getting a sponsored profile would help you immensely in getting a more organic reach. The main point of getting a profile sponsored is that it shows on the “for-you page” which helps in reaching more audiences. Most influencers choose this option so that they can end up with more followers.
Influencers Market
Thank God for influencers because they are the people who literally sponsored themselves to be your models and brand ambassadors. Now you don’t have to produce a whole shoot for the brand. Instead of that, you can pay an influencer to sponsor you. They have followers, they handle their shoots and they also write the content by themselves. A whole package. So, it is better to take advantage of this blessing. In addition to this, they have their own set of followers, so you gate thousands of new customers as a bonus.
Scheduled Posting
Even though you can find this one a bit tiresome especially when you tend to forget things. However, if you want to play with human nature a bit you have to increase curiosity within your followers. For example; you are a clothing brand, you can maybe start by dropping hints with the caption coming soon. And after that, you can add a timer to your stories to reveal the collection.
Engage With the Audience
The best way to increase engagement is when you involve the audience with every post that you make. For example; some brands hand over their Instagram to a model or an influencer for a day. They sometimes post live stories of launch events to make the audience engage with the content more. Moreover, contests, giveaways, and challenges are highly appreciated when you want the audience to engage with your brand.
Link Your Account
One thing to know about Instagram is that it increases customer engagement. The main reason for this is that individuals find it easier to navigate through Instagram and check your brand. Plus, one more thing is that the comment section on Instagram is full of reviews and they have highlights of reviews from real people. This builds trust and customers can make an easy decision that whether you want to buy from their brand or not.
Choose an Instagram Aesthetic
Now, this might sound unnecessary but this can be a very essential pointer for a business. Mostly because an aesthetic matters. You have to be very keen about how your profile looks to the customer. If it is cute or has a different serener or colorful aesthetic you can easily attract customers to buy your product. It is human psychology to get attracted to stuff that is visually appealing.
Hire Social Media Experts
This might be a defining moment for you. Because social media experts understand trends, they understand how to boost interaction, and they can quickly decide on customer-generation strategies. And, eventually, greater profits. It will be really beneficial to your business.
