Designing a logo seems a difficult task because people don’t know where to start. After your business, the first thing you might have thought about is your logo. It’s your logo that can create a long-lasting impression. The logo design will make the audience so curious that they will get attracted to your web page design. The logo establishes your brand identity. In the whole process of marketing, the logo plays an important role. And designing a logo is not a difficult task. Just focus on these 15 things which are crucial for logo designing.
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Your brand and its identity
Your logo must match your brand identity. Keep in mind that your logo is a representation of your brand. Hence it must reflect the values, mission, and ideas of your brand. Hence before starting to design a logo, have a clear picture of your brand before you. Logo and brand identity depend on each other. Design a logo that sums up your brand in a single picture. Your logo must make the audience recall your brand and their experience with your brand.
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Your target audience
You are making the logo for whom? Your audience. So, keep them in mind. Lot of things depend on your target audience. From colors to fonts, your target audience will help you in the selection of almost every element in the design. And the tuning of your identity and the target audience is necessary for your logo. You can go creative on your logo if your audience appreciates it. If not, then keep the elements formal.
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Have a rough sketch of logo design
Before starting designing, plan it. Be clear about what you want in your logo. The rough sketch of a logo will provide you with proper direction and won’t leave you wandering around in the dark. When you have a fair idea of what your logo should look like then the actual designing will be easier for you. Many famous logos were sketched at first. Draw as many sketches as you can quickly. Don’t worry about how the sketches are in terms of quality. Just go on randomly making the drawings at a quick pace.
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Take inspiration from other logo designs
Research the logos in your industry. You should look at what works in the market and whatnot. Get inspired by the best working logos and blend them in your way to make it look unique. Don’t copy the logo, it should not look similar to your competitor’s logo. Clear that thing while revising the design. Because it won’t help you to stand out. Make your own logo after researching. It will cut out a lot of effort you will put into trial and error.
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Have a unique design
The thing that will help you to stand out from other competitors in the industry is your unique logo. Every company has its own set of ideals and serves a distinct range of customers. Use your logo to convey your brand’s uniqueness.
It will also help you with your marketing. While marketing, your logo will demonstrate your distinct method of assisting your target audience. Even before they try it, they can tell the difference between the quality you provide and that of your competitors.
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Use white spacing
It establishes balance in designs. Once you select the fonts, colors, or icons you need to arrange those elements. And the white spacing helps you to arrange those elements so that it will look enchanting. White spacing gives a luxurious look to your logo. Most luxury brands or brands selling expensive products use white spacing. White spacing is also called negative spacing as it’s just a blank space. It has no visual content. Helping the design breathe, will create harmony in your design. Your logo won’t look chaotic. It makes your logo simple.
- Keep it simple- A simple logo is more memorable. People are more inclined to trust something they recognize; thus, your logo must be easily remembered. Simple designs are clear and concise. Complex designs, on the other hand, are hazy and accessible to several interpretations. Many popular designs are brief and straightforward. Minimalistic logos can also be used to convey class. The white areas will instill confidence.
- Give it a meaning- Meaningful logos will make the logo memorable. Hence, an effective brand logo must convey a message. First, Write an actual brand message or strategy down on paper. Then, check if your brand logo conveys that message. It should show the intent behind the design. Make your logo such that your audience will understand and describe the purpose. For giving a meaning, sometimes custom logos are helpful.
- Make it memorable- A good logo design is memorable, helping a company to remain in the mind of a potential buyer despite competition from other businesses for their attention. How can that be accomplished? Simplicity is the keyword here. A basic logo may frequently be remembered after only a glance, which is not feasible with a highly complex design.
- Make it scalable- You will use your logo on various platforms. The same logo will appear on billboards and the same will appear on your website and the shirt design. Hence, make a logo in such a way that you can use it on various platforms. The symbolic meaning of the logo should be the same on every platform.
- Color selection of your logo design – Colors evoke emotions in your audience and carry a certain meaning to them. The meaning should match your brand identity. And the color should evoke and guide the emotional responses of your audience.
- Font selection- Picking the correct is as critical as choosing the correct color. Colors and fonts should complement. Because they both serve as a representation of your brand to your audience.
The font you choose will be determined by the nature of your blog and your audience. Your brand identity and the audience will decide the font. Choose according to the significance of the font. For example, For the formal audience or brand, you’ll choose a formal font style.
- Make it interesting- If your brand permits you, then make your logo interesting. Add some elements of happiness and joy to it. The interesting logo makes the audience curious about the brand. It gives them a reason to interact with your brand. At the same time, it should be relevant to the ideas, and values of the brand.
- Have a long-term logo- Don’t be a trend follower, be a trendsetter. The majority of trends don’t stay forever. But your brand stays forever. Being updated but don’t be dependent wholly on trends. Your brand is before the trends. You should design a logo for the long term. Because logos help people to get familiar with your brand. This connection takes time. Make the design timeless to sustain the changes. If you change the logo or any design frequently then it will affect your rapport with your audience.
- Have multiple designs- Having multiple designs will help you in selecting one design. Reviewing and testing those designs can help you in selecting an ideal design, that is, simple, interesting, memorable, and unique. If you have someone like the audience to ask for feedback, then ask for feedback.
Designhill is a logo design company. It’s a marketplace that assists you in designing a professional logo. It’s a budget-friendly creative marketplace where you may choose from a variety of fonts and colors. Get a professional logo in a few steps.
