SMS is a powerful instrument in every successful marketing effort. Around the last decade, social media has become the focal point of brand marketing efforts all over the globe. With such a tendency, the marketing community predicted that SMS marketing would take a second seat. In contrast to this idea, merchandise suppliers are mindful that speed to market’ is the essential differentiation.
That will set them besides the competitors in an age where time is of the essence. We already know that bulk SMS Service is one of the easiest methods. To sell a product or service to a significant portion of your intended audience. 2-way SMS has the benefit of quickly obtaining client responses, which allows marketers to design compelling marketing strategies.
Apart from enhancing the bottom line. One of the primary goals of any marketing effort is to build a loyal client base. Only by boosting client happiness can you gain loyalty. A successful marketing plan may build client loyalty, boost customer happiness, and hence increase sales. Customer engagement is specified by the ease with which customers. May connect with the brand and obtain prompt replies.
Bulk SMS can deliver your messages to your consumers, but it does not allow you to obtain responses. People nowadays prefer to complete activities through SMS payments. Or Chat Bots rather than calling customer care and waiting for them to pick up the phone.
What Is the Purpose of Two-Way SMS?
Two-way (also known as 2-way) SMS is a structured system. That integrates outgoing and incoming SMS into a single complete service. A marketer may send and receive SMS over a web messaging platform utilizing APIs by using a dedicated number.
Customers may react to SMS messages by using Short Codes or virtual long numbers. A Short Code is a group of 4 to 6 digit numbers to which end users may send SMS in the form of a keyword defined in the original message.
These short codes may be either conventional, where users pay the standard SMS rate, or premium, where customers pay substantially more for each message.
2-Way SMS allows you to connect SMS communication into your backend applications using standard APIs in order to store customer conversation or extract data to deliver back to the consumer. In layman’s terms, 2-way SMS is the system that allows the brand and the consumer to connect through message (SMS). “Dear John, thank you for utilising our internet service,” for example.
Customers may also start contact with the brand in order to get information or provide confirmation/consent. As an example, the consumer sends the message “GR” to the short code 4444 to get the most recent Gold Rate. The system encodes the code “GR” and routes the inquiry to the appropriate system, which returns the information to the client. “Thank you for utilizing the service,” the reply SMS can say. The current gold price is $45 for 22 carat gold and $50 for 24 carat gold. At 04:30 PM, the rates were changed.” Improve Customer Satisfaction with 2-Way SMS Services
Here are 5 Reasons to Use Two-Way SMS.
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Connection to Customers
2-way SMS establishes a direct line of communication with the consumer. This allows the consumer to contact the brand and build a connection with it. A well-rounded purchasing experience occurs when the buyer may provide feedback to the vendor. It allows for the collection of vital data on the product and market trends, which can then be used to develop more current plans. Personal contact, such as congratulating them on important occasions, recognising your customers, providing unique discount codes for SMS contest participants, and so on, will increase client relationships and retention.
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On-the-Go Information
2-way SMS enables you to send information while on the move. In a couple of seconds, you may deliver information to users and gather information from them. SMS has a high read rate, which increases the likelihood of them being returned through Short Code or Long Number.
The major benefit of SMS marketing is that customers are not restricted by bandwidth or speak time in order to reply to the SMS. Customers may obtain information about Loyalty points, the newest discounts at a shop, the location of a store, or subscribe to receive updates through text message rather than going online or calling customer service.
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Affordability
When compared to other systems, 2-way SMS provides a greater ROI due to cheaper setup and operating expenses. SMS has an inherent acceptability since consumers knowingly submitted their information. This suggests that they are either current consumers or those who are interested in the brand. As a result, the odds of them reading and responding to the messages delivered are high, which will ultimately show favourably in the ROI.
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Communication in Transactions
The most attractive characteristic of 2-way SMS is that it allows marketers to create conversational marketing SMS rather than just targeting clients with plain promotional messages. The messages might be written in such a manner that they start a conversation with the consumer. This enhances the purchasing experience and gives buyers a feeling of familiarity with the brand.
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Save time by automating
The two-way SMS service may be configured to provide automatic and timely answers based on predefined phrases that detect consumer preferences. Precise Communications offers simple APIs that allow marketers to send, receive, and track communications. They are simple to integrate with any third-party tools or programmes.
This saves time and money. Automation allows for services like scheduling and appointment reminders, which clients can reply to swiftly and simply. Setting up a keyword trigger for these replies helps you to handle the whole process effectively and efficiently.
An Example of a 2 Way SMS Use Case
A well-known jewelry business in the area wanted to provide a variety of services to its consumers through mobile and other platforms. SMS style of communication was also considered as part of the multiple contact point criterion.
The services include receiving the most recent gold rate, information on loyalty points, specials, and redemption possibilities. Precise Communications presented two-way SMS as a solution, allowing consumers to make SMS requests with the keyword indicated in the message. The SMS will be sent to a short code number, which will then be routed to the client’s backend system through Precise SMS Server.
The request was processed by the client system based on the information requested, and the contents were returned to the Precise SMS server.
This is a great example that highlights the value and simplicity of including 2-way SMS into your campaign. Making phone calls to customer service centers is highly unintended and difficult for contemporary clients. They want to text, and they need a quick response to their issues without having to speak with many contact center staff. This, in conjunction with Chat Bots, online chats, and other contact points, increased the consumer experience with the company.
SMS Service with Two Ways Precision Communications
2-Way SMS provides all of the benefits of Bulk SMS with the additional advantage of allowing target consumers to respond. We can give you with our 2-way SMS gateway, which covers over 45 countries worldwide. We make it simple and trouble-free to integrate 2-way SMS with current back-end systems. Contact us to learn more about how you can use 2-way SMS to take your SMS marketing campaign to new heights.
