Do you own a visually appealing, feature-rich online maternity store but not getting the desired amount of organic traffic? Unfortunately, search engines like Google don’t care about how impressive your eCommerce store is or how much time, money, and effort you have put into it to make it aesthetically pleasing.
What they care about the most is whether or not your online maternity store is well-optimized for them. How would you do that? Well, here are four tried-and-tested SEO tips and techniques for an online maternity store. Let’s dive in!
#Create a User-Friendly Store With Optimum Page Loading Speed
At first, you must analyze the overall design structure of your store and check its page loading speed, as this is what would bring the most out of every visitor. In other words, a user-friendly design and optimum page loading speed are directly proportional to an enhanced conversion rate. For this, you can work on the listed parameters:
- Make an attractive store design keeping all crucial elements above the fold for a higher conversion rate.
- Keep page load time as low as possible so that users don’t move away from your store before it even loads on the web browser.
- Try and remove clutter from the store, and keep your visitors focused on what they want.
- Shorten the process of signing up & checking out.
- Optimize your store for mobile devices.
#Fresh Content
In an online maternity store, there’s a strong possibility that you may have multiple products in the same category and from the same merchant (if you are selling other brands’ products). Due to this, there might be a clash between the similar products’ content.
Hence, it would be wise to keep the product description or content fresh and unique, or else Google may treat your store as a source with duplicate content, which might eventually result in removal from the searches. To avoid this, you can follow these preventive measures:
- Avoid using pre-built template product descriptions, which the product manufacturer generally provides.
- Use fresh and unique content for each of your listed products.
- If you feel that creating unique content for each listed product is very hectic and looks like an impossible task to attain within a short span, use the no-index tag for the respective pages. Also, create unique content for the product category pages.
#Avoid Using Keywords In Excess
Stuffing keywords in your online maternity store’s title, content, description, and alt tags, and also interlinking all of your pages using the keywords is like giving a clear indication to search engines that your store is built for search engines instead of users.
Though it is still not a bad practice to list your keywords in the title tag, using them all over the webpage is not worth it anymore. That’s because Google has shifted its strategy from giving priority links and keywords to statistical data and co-citation. Therefore, online maternity store owners must focus on providing valuable information to their users without stuffing keywords.
#Keep Your Store Google Friendly
To keep your store Google friendly, you should follow these steps to ensure a long life on Google and other search engines:
- Implement schema markup on your store.
- Earn links from other sites using keywords, branded terms, and long phrases.
- Try and get links from websites/blogs that check and approve them manually.
- Don’t buy links from anyone.
- Concentrate more on content marketing.
- Use top-notch tools
- Keep an eye on your link profile
- Build links at a slow or constant rate rather than building mass links.
- Start using social media (if you are not) and build long-lasting relationships that may result in natural links.
Following these quick SEO tips, you’ll soon get your online maternity store at the top of search engine result pages!
