The ultimate nightmare for any digital marketer or SEO expert is his/her website not showing up on Google results. If you are wondering, “Why is my website not showing up on Google?”, then we are going to provide you with answers. We will enumerate the causes responsible for the site not showing up on Google as well as the methods that can help you boost your online rankings and revenue.
Why do Search Rankings Matter?
It is estimated that about three-fourths of internet users do not go past the first page. This means that if you are not on the first page of the search results, you really are nowhere. Your business would not get leads or the visibility of your online business would not be enough. When the online visibility of your business is low, you miss out on a majority of the leads and the revenue. Thus, you must be ready to identify and fix this problem as soon as possible.
Causes for Poor site Rankings, and How can you Fix It?
There are myriad reasons that can be responsible for the poor site rankings of your website. Here are five reasons which might be responsible for your website not ranking on Google. Also, listed are the solutions that can fix this issue:
a.) Non-Indexing of the Website
Indexing of sites by Google is crucial for it showing up in search results, and there could be a host of reasons responsible for your site not indexing on Google. Some of these reasons are as follows:
1.) The site is new: Indexing takes time. If you have a new website, it would be weeks before Google indexes your site and reflects the changes in the search results on pages. Since it takes time to build and improve the domain authority of the website, therefore, you must not expect immediate results for new websites.
2.) The site has no index tags: If you are the owner of an older site that is non-indexed, you might want to check the use of “no index” tags. A no-index code prevents Google’s search bots from indexing those pages that have a no-index code added to them.
If for some reason, your website is not indexed on Google, then you should create an account on Google Search Console. This would direct Google to your sitemap.xml and make a request to it to index your URLs. It is good to remember, though, that there is no guarantee that Google will index your site, and for a newer site, it would still take time.
b.) Penalty on Website
Google Penalties can prevent your site from ranking on Google search results. If the website doesn’t meet the quality guidelines of Google, then it may bar your website from showing up on the search results. There are three types of Google penalties. They are:
1.) Deindexed: This is when your website’s domain is completely removed from the search results.
2.) Penalized: This is when a domain exists, but the website is not available through a direct search.
3.) Sandboxed: Even though your website’s domain wasn’t indexed or penalized, your Google Traffic would come down heavily.
To fix penalties levied by Google, you should keep checking the Google Search Console for any penalty alerts. If there is a penalty on your site, then you should take the appropriate steps to modify your site in accordance with Google’s guidelines. You can resubmit your site for reconsideration so that you appear on the search result pages of Google.
c.) Website not Optimized for Search
Good SEO skills are a must for the optimization of your website. There are hundreds of factors responsible for the successful optimization of the website. And SEO helps ensure that your website is optimized to rank in the SERPs(Search Engine Ranking Pages). SEO gives out several strategies that can boost your rankings and gain more conversions.
Here is a bunch of steps that can help ensure that your site is optimized for search:
1.) Make sure that your site loads pretty fast
2.) Straighten up your site’s code and technical SEO
3.) Fill in target keywords in your site’s content
4.) Streamline the website design & navigation to create a positive user experience
d.) Your Website’s Content is not up to the Mark
Your website content is a particularly good measure of how your site is going to perform on Google’s Search Engine Ranking Pages. Google and other similar search engines attempt to provide the searcher with the relevant content that matches his/her queries and aims to provide a comprehensive set of information that fully answers and satisfies the user.
How can you fix content that sucks? If your content is not worthy enough, you might want to partner with an agency that takes care of all your content requirements. Advology is one such seo company in Gurgaon that offers 360-degree services when it comes to SEO and content marketing. Our diverse team of professionals is well-equipped to handle all your queries and provide a complete full-circle service in this domain. We can fix your content and help you better existing pages to improve your site’s position in the SERPs.
e.) Keywords you are using are too Competitive
If you are wondering that even though your content is great, why are your websites still not showing up on Google, then it is time to revise your keyword targeting. Going for highly competitive keywords may end you up competing with larger brands. This is not a smart strategy to compete for short-tail keywords.
Rather, you should be going for the long-tail keywords. Even though they have low monthly volumes, they are still less competitive, leaving you with a better chance of competing and getting a better rank at the Search Engine Ranking pages of Google.
If you want to fix an overly ambitious keyword strategy, then you should be using various keyword research tools. These shall get you a better idea of the keywords you might want to use. Targeting less competitive keywords and identifying long-tail keywords can put you in a better situation. This can also greatly improve the overall ranking of the website.
F. Your Website has been Removed from Google.
If Google bot determines that we have not complied with Google’s quality rules, it may occasionally occur that despite our best efforts and when we expect the best returns for our labour, Google really removes our website from its index and search results for a period of time or permanently.
Some of the methods Google use to eliminate your website from search results are listed below:
Penalized – When your domain or page is online but cannot be located by using direct search terms, Google is said to have penalised your site. Your website or domain may receive this penalty as a result of a Google algorithm, or occasionally a Google Quality Engineer may apply it manually.
Take charge of your rankings with Advology’s complete spectrum of services.
You need to understand that it is only with the help of a proficient seo company that you can improve your site rankings on Google. Advology will evaluate and examine your SEO strategy and provide you with solutions that drive results. If your site is unable to show up on Google’s pages, then it’s of utter significance that you might be doing something wrong with your SEO. Advology offers complete 360-degree seo services in gurgaon.
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