If you have a business website running and no blogging to support it then you are missing very important window. Not everyone has a blog, but if you own one it will be an advantage. However, blog will provide essential and useful information to your customers. They can research your services, products and will also find reviews and expert advice. Platforms like Facebook and Indian social media can help them, but blogs are more useful. All this is loved by customers and this is why you must have a blog in 2021.
Why blogging is vital?
Blogging is good as it can boost traffic as well as new customers to your website. The more updated your blog is the more interest search engines will show to index and crawl. This means search engines will display your website to those who are looking for content similar to you. The majority of the big brands have websites and blogs running, they have a content management team. But this is not for big sharks in the business it is equally important for the small businesses as well.
If there is personality, content, and skills to stand out there is no big or small business. It will hold the power to stand against you.
Introduction to blogging
Blogging started in 1994 and at that time it was limited to individuals. People used to post about their interests, daily activities, and shared their ideas, etc. But not it is a delight for the business to inform and attract new customers. Blogging is a new way to connect with people online and it is becoming fruitful day by day to all. Today good blogs are updated regularly where the latest posts appear first. Blogs can fulfill both business needs as well as personal needs. So if you are not convinced yet why the blog is important for your website then here are 5 reasons why you need it.
Blogs delivers social exposure
The easiest way to get visibility on social media is to start blogging. Each time you create a post you are crafting important information for your readers. If they like it they will share it with others. This will increase the visibility of your brand and exposure. Your blog will also contribute to your social media presence. Adapt to new concepts for social media and it will be a win-win situation.
Deliver your business updates
You have a website that is okay, but getting a blog will be a great way to keep your audience updated about your business. You can add professional content on the website and use a blog with a tone of versatility. You can be serious, funny, intellectual, and realistic with the blog. On blogs, people will be able to share updates, ideas, etc. You can reflect your reality, what you do, what you want to offer etc. There are millions of things that you can deliver with a blog and which is not possible with just a website.
Explain your services and products
With blogs, you can provide in-depth education and content about your services and products. This will add value to your business. You can write stories from your customers, discuss advantages, consumer case reports, how-to topics, tips about your specialized services, etc. If you will regularly generate content that can entertain your customers it will give you more authority in the market. Customers will look for your posts; will share them with others because they will gain knowledge. This does not end here as it also encourages imagination and ingenuity. Just make sure that your blog content is knowledgeable, creative, in-depth, and easy to understand. This way, people connected to it can gain benefits and produce more ideas. In simple terms, your blog post must be productive for everyone who reads it.
Your website SEO will be boosted
Having a website, you will need to boost your SEO ranking which is important for your online existence. There are many factors that can negatively as well as positively impact your SEO. One positive way to boost your SEO ranking is to have a business blog. But there is one issue and that is you have to be patient. With certain keywords, you have to create blog posts to meet SEO goals. This way your brand will get recognized in the search engines.
Now you might be convinced what a blog can do for your business. It can help you build your brand and get you recognition apart from Indian social media and Facebook-like platforms. You can connect with your targeted audiences and also trigger your marketing strategies in the right way. It can build the foundation of your brand and also provides you with the attention you deserve. Build a blog and keep it updated with useful content.
Hiring any expert to create a blog for you will help you a lot!
