Digital Marketing Hybrid Apps Internet of Things Virtual Reality

6 Event Engagement Tips From Industry Experts 2022

rogerjackJune 29, 2022

0 70 6 minutes read

It never hurts if you listen and implement the ideas given by the experts. The same applies to the field of event engagement. We picked the brains of the industry experts on how one can engage the audience at a particular event and got some fantastic tips.

These tips are efficient and won’t cost you a fortune to add to your forthcoming event. So let’s see what these tips are!

Event Engagement Tips By Industry Experts

Industry experts give top event engagement tips:

In-person Events Expect A Comeback

We all hope for a more substantial return of in-person events in 2022. According to a recent survey performed by Splash, a return is on the way: In 2022, half of the respondents stated they intend to host more in-person events. We hope that event and field marketers use this as a chance to offer more small, intimate, focused, revenue-generating events.

On the other hand, virtual events aren’t going away anytime soon. Online programs are proving to have a high return on investment and offer a lot of flexibility to businesses. According to the same report, 45 percent of businesses intend to stage more virtual events in 2022 than in 2021. Yet, many event planners still utilize the same technologies they used before the outbreak. So chances are companies would invest in the correct technologies to enable on-brand, quantifiable virtual, and hybrid events that engage audiences and generate even greater profits.

Make User-generated Content The Centre

In the world of event marketing, user-generated content is a trending topic. User-generated content (UGC) is text, photographs, and videos made by users on social media platforms such as Instagram, Twitter, Facebook, Pinterest, Youtube, LinkedIn, and others to promote a brand. For example, hashtag campaigns promote an event on social media, where users create posts around the event’s hashtag.

The user-generated content must be displayed at events, and this is where the social wall comes in.

But do you know what is a social wall?

A social wall is a remarkable real-time display of user-generated content on digital screens placed throughout an event. When you use a social wall at your event, it creates people’s posts about the event, which increases engagement.

It does this by encouraging others to talk about the event on the social wall in order to appear on the social wall.

A social wall not only increases audience involvement but also fosters trust and increases the event’s social presence.

NFTs For Attendee Engagement

Event planners can continue to push the boundaries of creativity by integrating cutting-edge technology such as NFTs and blockchain. NFTs are a fantastic marketing tool for direct-to-fan connection. They can be utilized as prizes, ticket stubs, and digital memorabilia from live events, among other things.

In the future, we expect to see more of that from businesses, festivals, stadia, and musicians. We’ve merely scratched the surface of what we can do.

Focus On Sustainability

One should continue to evolve while focusing on sustainability. For example, we’ve seen the event business evolve into hybrid events. In 2022, that evolution must continue to focus on sustainability and the impact of events on the environment. For example, merchandise and gifts account for a significant chunk of corporate waste. Therefore, industry experts should consider minimizing the amount of merch and branded swag sent.

Physical gifts, whether single-use or multi-use, quickly wind up in landfills. Therefore every professional working on their next event should consider an environmental strategy to decrease the impact on the environment. Moving away from physical gifts and toward experiential, digital, and social gifts is the way.

Utilize AI And Machine Learning

You can use AI to connect specific individuals based on their shared interests, needs, or goals, rather than depending on random connections between participants.

Chatbots can be used to engage your audience and answer inquiries. You’ll save a large chunk of money and time this way.

Machine learning and artificial intelligence (AI) assist you in gaining a deeper understanding of your audience’s thoughts based on their interests and how they behave in particular scenarios.

AI can also translate languages and, as a result, bring people from various cultural backgrounds together. You also get a rapid translation of your web pages and content, allowing you to reach a wider audience.

Focus On Influencer Marketing

Influencer marketing is gaining popularity because influencers already have the trust of their audience, which they can extend to you. Furthermore, content on social media platforms such as Instagram and Youtube has the potential to go viral if the producers know what they’re doing.

Influencers can readily popularise an event on social media, resulting in increased attendance. But, simultaneously, they can induce the anxiety of missing out on the same goal.

Micro and nano-influencers who are experts in their fields can attend your event. As a result, you gain access to their authority and credibility.

These influencers already have a solid understanding of your target demographic, which you may use to improve your event.

Wrapping Up!

User-generated and social walls are the present and future of event marketing, and involving them in your event through Taggbox becomes effortless. Taggbox is the leading user-generated content and social media aggregation tool that helps you maximize the potential of user-generated content and social wall through its customization, personalization, and moderation features.

Yet, many event planners still utilize the same technologies they used before the outbreak. So chances are companies would invest in the correct technologies to enable on-brand, quantifiable virtual, and hybrid events that engage audiences and generate even greater profits.

6 Event Engagement Tips From Industry Experts 2022