Event planning is quite a tedious process and requires proper planning. Whatever the reason for the event may be, it needs to be well planned which can be quite a daunting task.
While there are multiple reasons for hosting events, brand marketers need to make it a success since it involves a lot of hard work and creativity. Improper planning and hosting an event without a strategy is pointless and may make your audience disinterested.
Usually, event planning requires a lot of brainstorming before its execution. However, if you are looking for means to make it easier for you, then you are at the correct place. In this post, we are going to tell you about the top best tips from experts that will help you to conduct a memorable event like before.
These tips would be extremely helpful for every type of event. Be it a webinar, a conference, a meetup, trade show, or a casual meetup event!
We are sure that you are as excited to find out about these strategies as much as we are excited to make you familiar with them!
Without any further ado, let’s understand how to host virtual events that will remain memorable for too long.
Top Strategies To Host An Amazing Virtual Event
Understand The Objective Of The Virtual Event
Before getting into the other details, it is first important to determine your expectations from the event. Before getting on with the other preparations, you must understand the reason why you are hosting the event.
Take some time off to ask yourself questions like – what do you want people to know through this event? What are you trying to accomplish? What impact do you want to leave on the minds of the attendees? What do you want them to pay attention to?
Although, the time you do not have clarity on the aforementioned questions, you will be unable to host the kind of event you want to.
Set A Budget
Once you are done with understanding the main focus and goal of the event, you next need to set a particular budget and stick to it. You can create a list of all the expenses and expenditures that you can foresee.
However, always keep in mind that the budget may exceed your expectations. Hence, you must keep room for additional expenses.
Even though there are a few costs that are obvious and cannot be overlooked like venue booking, food & drinks (if catering), entertainment, equipment. Travel costs, accommodation booking, etc, you still have to think about the other possible expenses and be financially prepared.
Include A Social Wall For More Engagement
Virtual Event engagement is crucial and determines how interested they are throughout the event. Hence, it is important to focus on this aspect as well. Even though you can engage the audience by including entertainment, is that enough?
One amazing way of engaging the audience throughout the event is by including a social wall in the event. If you are unaware of what a social wall is, it comprises feeds from various social media platforms in a customized format.
You can request all the attendees to post content on their social media handles in the form of selfies, pictures, videos, or GIFs from the event using a specific hashtag.
Surprise the audience by displaying their content on a social wall. They will be super excited and engaged to see their content and it would further motivate the other present attendees to create content and post it on their social media.
Promote Your Virtual Event
What is the point of hosting an event if people are unaware of it? Hence, as a part of preparations, you must promote the event appropriately and across mediums. Make sure that you spread the word about your event on social media as well.
You can use outdoor advertising, email marketing, social media marketing for reaching out to as many people as possible. When spreading the word on social media, you can also leverage influencer marketing for promoting your event.
Invite Famous Speakers
People get excited about events when they hear about a famous person attending the event. Speakers are the ones who bring the event to life. Hence, you must invite people to whom your audience loves listening.
Quite often, attendees tend to take a quick nap or walk away since they get bored. Inviting a famous speaker to take the sessions would excite the audience and they will be motivated to pay attention.
Choose An Appropriate Event Host
This is an important aspect of hosting a memorable event. The event host is the person who brings the event to life. Hence, you must hire the correct choice.
Look for a person who has a charismatic personality, is good with voice modulation, is witty, good with words and stays calm, and finds a solution if something goes wrong.
Always remember that it is quite common for the audience to catch a nap or zone out in between an event. Your event host should be able to keep the audience attentive and active throughout the event.
Show Gratitude To Your Audience
Always be careful that your event does not end abruptly. Your attendees are the ones who made your event successful and it is crucial to show them your gratitude. You can send a thank you mail to them after the event is over.
Depending on what the event was about, you can also offer them special vouchers or coupons as a token of appreciation for attending the event and making it successful.
Key Takeaways
This brings us to the end of this blog and you are now aware of the best tips that can be used by event organizers and professionals to make their virtual event even more memorable and fun.
Events need to grasp the attention of the audience and keep them hooked throughout or else they feel compelled to quit midway through that can be quite a bummer.
Use these strategies in your upcoming virtual event and you will be surprised at the results!
