7 Tips on Creating Video Marketing Strategies for Small Businesses
Are you trying to generate more brand awareness, leads, and sales this year? Consider creating video marketing strategies! Adding videos to landing pages could increase conversions by 88%.
About 64% of marketers say video content is the most difficult form of content to create. With a strong plan in place, it doesn’t have to feel like a challenge!
Here are seven tips that can help you create a more effective video marketing strategy this year. With these tips, you can wow your target audience. Then, you can draw them to your business to generate more leads and sales.
In fact, nearly 50% of consumers search for product videos before making a purchase. About 69% prefer video or text to learn more about your offerings. Viewers retain 95% of the information after watching a video, too.
Develop a strong video marketing strategy and set your business up for success! Read on to learn how today.
- Gather Research
When creating video marketing strategies for your business, it’s important not to rush through the process. Instead, start by gathering research. Research will help you make more informed decisions before you create your video marketing content.
Start by learning as much as you can about your target audience. Learning about your customers will help you appeal to their needs and interests.
Otherwise, you could create content that fails to match their interests. Consumers likely won’t watch your content if that’s the case.
In fact, 74% of consumers get annoyed when website content doesn’t align with their interests. Another 52% switch brands if a company doesn’t personalize communications.
Understanding your customers will help you personalize your video marketing content based on their needs. Personalization could improve your ROI by eight times. It could lift sales by 10%, too.
Determine who your customers are based on distinct psychographics and demographics, including:
- Age
- Location
- Gender
- Household income
- Buying behaviors
- Marital status
- Language
- Education
- Interests
- Hobbies
- Pain points
If you’re targeting multiple groups, create buyer personas. Then, develop content with each persona in mind.
Take the time to gather keyword research, too. Keyword research will help you determine which topics to cover in your videos.
Look for longtail keywords, which are more precise. Using keywords to inform your video marketing content can improve your search engine optimization (SEO), too. SEO will help more people find your content online.
- Determine the Purpose
Once you’ve gathered research and know who you’re trying to reach, determine what type of video you want to create. Make sure each video you produce has a singular purpose. Otherwise, the focus might seem all over the place.
If you try covering too many topics in a single video, you could lose the viewer’s attention.
Instead, determine if you want to create videos like:
- Brand/company culture films
- Animation videos
- Educational videos
- How-to/tutorial videos
- Product demo videos
- Q&A videos
- Vlogs
- Documentaries
- 360 experience videos
- Testimonial videos
- PSAs
- Demonstration/instruction videos
- Personalized videos
- Thank you videos
Each type of video has a distinct purpose.
Take a look at your keyword research, too. Choose keywords that help you cover a specific topic.
Otherwise, think about the questions your customers often ask. Do they want to learn how to use your products effectively? Do they want behind-the-scenes footage of how a product is created?
Use the questions they’re asking to inform your content.
- Develop a Script
When marketing with videos, it’s important to remain organized. Remember, covering too many sub-topics can confuse viewers. If necessary, break the content into a series of shorter videos.
You can also remain organized by developing a script.
Your script will help you remain focused. Determine what talking points you want to cover. Make sure each talking point adds substance to the video.
Try to avoid fluff to reduce the chances of losing the viewer’s attention.
Consider working with an experienced video production company for help. You can learn more about professional video production here.
- Maintain Brand Consistency
Make sure to infuse your brand into each video you create.
Your brand includes your voice, tone, and personality. Visual elements can help you build brand awareness and recognition, too.
For example, you can use your brand colors within the video. Consider adding your logo to the bottom of the video as well.
- Make It Easy to Share
As you begin creating video marketing strategies, make sure your videos are easy to share. Encouraging people to share your content will help expand your reach.
Add social media sharing buttons to your website’s blog. When you post your videos online, encourage people to share, too.
If you add video marketing content to your emails, encourage people to forward your emails to their friends.
- Focus on Expertise Over Selling
As you begin marketing with videos, it’s important to make sure you’re providing viewers with something of value. Try to educate, entertain, and inform your audience. Avoid using heavy sales language within your videos.
Focusing on sales tactics could scare viewers away. Instead, think about your unique value proposition. What can you offer views that no one else can?
Try to communicate your experience and expertise. Your video marketing content could position you as a thought leader in the industry. Becoming a thought leader could foster feelings of brand trust.
Once consumers trust your brand, they might decide to start shopping. Then, you can boost leads and sales.
- Add a Compelling CTA
About 89% of marketers say video marketing content produces a good ROI. In fact, 83% say it helps with lead generation. Another 80% say videos directly increase sales.
About 87% note video content increases traffic to their websites, too.
If you want to generate results through your video marketing content, add a strong call to action to the end of the video. What action do you want people to perform after viewing your content?
For example, you might want them to start shopping on your website. Perhaps you want them to subscribe for future videos. Maybe you want them to complete a form and contact you instead.
Make sure your call to action is precise and compelling to encourage conversions.
And Action: 7 Tips on Creating Effective Video Marketing Strategies
Creating video marketing strategies doesn’t have to feel like a hassle. Instead, use these seven tips to start creating video marketing content. With these tips, you can wow your target audience and generate results.
As you generate more leads and sales, your ROI will rise, too!
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