If you want to stand out in a competitive market, you need to be exceptional. It is not impossible, however; you need to build your value or credibility before your customers. The real question is how you can make it possible? Well, it’s not too tricky. You haven’t got to invent the equation as Einstein did.
Website credibility is the most crucial factor for those who want to convert their website visitors. Let’s say you own a website and your goal is to convert website visitors into leads and make more sales. How do you accomplish this goal? Is it too easy? No way! Never focus on your profit first, particularly when you’re just starting out. Instead, pay attention to your customers because they are the key to unlocking your success. When a customer or visitor lands on your website, if your website is unprofessional and not user-friendly, the visitor might easily get bored and make no purchase. Eventually, you lose your sale along with the customer. That’s how web credibility came into existence!
Credibility is built on two pillars, trustworthiness and expertise. It gives you the power to change the users’ attitudes. For instance, when they visit your site they think positively about the owner and feel comfortable if the site is user-friendly. They can register their information or make purchases with no hesitation. In fact, most website visitors leave within 10-20 seconds.
Your website should have a clear proportion value that can hold visitors’ attention for a much longer time. In this way, your customers will see that you are reputable, ethical, and experienced. Your web credibility is crucial to building customer loyalty.
Perform your work professionally to ensure high-quality results. Following successful strategies can help you boost your website’s credibility.
Quote
“Website credibility is about designing your website to make it appear trustworthy and knowledgeable”.
~BJ Fogg- web credibility research.
Earned visitor’s trust through your website’s credibility
Your website’s success depends on its credibility. Ensure that your website is trustworthy so that potential customers won’t look elsewhere and eventually you’ll earn customers’ trust.
Follow these eight strategies to make your website more credible:
Provide contact details
Your contact information on your website will prove its credibility especially if it’s a creative web agency. If customers have any trouble, they get in touch with you via the contact information. It is the easiest way for people to reach out to you and will improve your website’s reputation. The information must include your
- Email address
- Contact number
- Social media links
- Location
Demonstrate that an actual organization backs your website
Every instance a visitor comes across your website, questions may strike his mind:
Who are the people behind this company? Is this legitimate or not?
To answer these questions, you need to upload your staff photos and their bios, your business partners, etc. on the Team Page of your website. As a fact, displaying staff photos boost conversion rates.
Highlight the expertise
People always look for exceptional and informative content that addresses their needs, lends a hand in their endeavors, or engages them in some way. In order to do so, your experts need to offer your customers or visitors tonnes of value based on their expertise, and don’t forget to show the credentials as well.In contrast, avoid linking to unreliable outside sites. As a result, your site loses credibility.
Make it easy to access
If you want your website to turn your visitors into customers, make sure that you have a user-friendly website. It must be easily accessible to as many people as possible. If users can’t access or use your site, you’ll lose them in seconds. According to a study, a visitor makes an opinion about your website in 0.05 seconds, whether to stay or leave. Consider the following things for creating a user-friendly website:
- Typography
- Engaging content
- Videos
- Images
- Responsive sites
Restrain any promotional content
According to HubSpot, online advertisements are disliked by 73% of users on the internet. People get annoyed because ads interrupt their activities. Restrain any kind of promotional content from your site so the user experience won’t be affected. As per stats, 91% of people claim ads are more intrusive today than 2-3 years.
Design your site professionally
Most designers quickly evaluate a site by visual design alone. However, it is important to pay the most attention to layout, image typography, and consistency issues. Visual design should resemble your site’s purpose as well. Hence, hire experts to make your site professional or visually appealing. Your website design influences a majority of people out there. According to research, 46% of people judge website design more than any other factor.
Display Reviews or testimonials
Positive reviews about your business can elevate your site’s credibility and boost sales. It naturally provokes the customers to believe in your services or product. However, ensure that your reviews are also legit and from an authoritative site or person. The actual way to show your testimonials is through images or details of real clients who gave feedback. These are word-of-mouth because 20-50% of people’s purchasing decisions depend on positive testimonials.
Show security credentials or trust seals
By adding recognized and certified trust badges to your site from trustworthy authorities, you will make your website more credible. You can use trust seals like Web of Trust, Norton Secured, BB Accreditation, and so on. Basically, it gives you third-party validation for your website. As a result, your website credibility, conversion rate, and sales will double immensely.
The Bottom Line
For most businesses, having a presence on the website is essential. It influences the first impression on potential customers. It is a point of contact between a client and a customer. With that said, you must have a website that supports your business, not undermines it. Your site will gain more trust if you implement the above tips. Credible websites will strengthen the brands while bad ones will harm them. A competent website will be a valuable part of your overall marketing strategy. If you want more information click here.
