The Instagram reels are a salient feature in the visualized social media platform. It is similar to TikTok, which allows Instagram users to create short-term video content of nearly 30 seconds with various effects and sounds of their choice. Then they can share it on Instagram feed, Explore page, and profile pages.
Most businesses already utilize the Instagram reels option to speed up their campaigns, know magnificent user engagements, and have a great chance of going viral on Instagram. Instagram reels are a worthy factor for your marketing strategy on social media.
With every marketing opportunity, most brands don’t know how to use Instagram reels effectively for their presence or product visibility. So here are the must-try ways to use Instagram reels to build your business or brand.
Provide BTS(Behind The Scenes) Content To Your Audience
Instagram reels are the short-term video content format, so it’s perfect for peculiarly engaging with your viewers. Providing BTS content such as your office tour, how your products are manufactured, your teammates’ lifestyle, etc., for your viewers is one of the perfect ways to bring this out.
For example, if you run a burger shop, most of your viewers know that you sell tasty burgers by getting your Instagram stories and posts. But they won’t know the hardness behind making and transporting your delicious burgers? Instagram reels are a great slot to showcase them up.
Instagram reels video content is only about 15 – 30 seconds, so you no need to come up with elaborate ideas. This content type brings your viewers to engage with your brand. Lastly, it’s a great way to increase your authenticity and credibility about your business or product.
Share UGC(User Generated Content) That Grows Your Brand
Authenticity is an essential factor for every brand on the platform to sell its products. Most of the audience wishes to know your community and brand rather than getting product promotions posts. As already said, BTS is one of the great ways to increase authenticity. And another one is to use UGC(User Generated Content).
UGC gets your viewers more engaged so that you would reap benefits from:
- Perfect authentic content from potential customers.
- Massive engagement rates as potential customers share your reels post, which effectively gains your brand’s reach.
You could also connect with micro-influencers to make short video content to get a massive reach for your brand. Also, create fast and quick video content(Reels video) with viewer’s submitted photos.
Conduct an event or hashtag contest so that you could ask your viewers to share a handy video featuring your product and tagging your brand on the platform. Reward every participant who has followed your guidelines correctly and produce high-performing content.
Post “How-To” Reels Video Content To Educate Your Viewers
Besides authenticity, you can also show your brand’s authority via Instagram reels, which makes your viewers come back to your profile to get more updates. That’s why uploading Instagram reels video content on using your product effectively through a handy step-by-step guide gets you more viewers. Moreover, it won’t be relevant to your brand anymore. You could bring up anything on “how-to” that everyone needs to know. From the burger example, you can create Instagram reels videos on making tasty burgers within ten minutes at home.
Provide answers for FAQ about your products through Instagram reels. It’s a small thing but more valued info that makes your viewers in purchasing decisions. Also, add some humor to it.
Get questions related to your brand or products via using your Instagram stories Q&A sticker. The answer for every question through your Instagram reels videos. In this way, you can get massive engagements with excessive reels likes on Instagram than you think. Also, ask your audience to post their feedback in the reels video comment section and about the next thing they wish to watch.
If your viewers gain more info through your “How-To” videos, there’s a high chance for them to follow you and come back to check the recent updates. In simple words, the “How-To” video content educates your viewers more. It helps you highlight your product effectively, allowing you to reach your page to the maximum potential audience quickly. That’s the next thing to see.
Highlight Your Products In Reels Videos To Grab More Attention
Do you have any experience of ordering something you like the most online and makes you hate because of its quality when you receive it? The same doubt arises for your viewers too. So demonstrate your every product IRL(In Real Life) scenarios.
Highlight your product’s advantages and best features. Tell more about your product’s uniqueness, which helps your viewers purchase your product than any competitor’s product.
For example, a coffee store shares their different coffee products through Instagram reels videos. So if you run any cloth business, you can film a handy video of someone wearing the shirts and walking around. Also, fill your caption area with the right points and perfect CTAs. Here is the spot where you can convert your viewers into your customers. Include a clickable link in your bio section. It helps your viewers to land on your target page to purchase your unique products.
Also, you want to hook your viewers in the first few seconds; otherwise, they would skip your reel’s video content to watch the next. So say about your product’s uniqueness attractively at starting or say the result first, then take your viewers to understand how you got that result. Thus it brings you more real Instagram reels views, and these are the best hooking techniques to catch the viewers in your entire reels video.
Bring It Personal And Fun
Lastly, ensure to utilize every taste of Instagram reels that engage with your viewers in a personal and fun way. Instagram reels aren’t the exact spot for a formal talk or any professional agreement. Make fun & entertain your viewers through Instagram reels videos.
Don’t always grab the viral meme or trending video styles that are relevant to your brand. You can also try with your challenge or trend and ask your viewers to participate. Don’t forget to bring up unique hashtags to your campaigns or brand.
Conclusion
Instagram reels give an excellent way for every business to share tricks, entertain, educate, inspire, and engage with your audiences. You can build a solid relationship with your viewers through uploading Instagram reels videos effectively. It also helps in increasing your brand’s visibility.
In simple words, you don’t need to have hundreds of thousands of followers to go viral. You can go viral within a short span with this short-term video content feature, Instagram reels. Utilize every point mentioned above to bring out your exciting reels video and win your marketing strategy.
