The week that is Marketing O’Clock The team talks about Microsoft’s Digital Marketing Center, Google’s licensing program for publishers Microsoft Digital Marketing Center, Google’s licensing programs for publishers, as well as more. Week in Marketing O’Clock Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are talking about the latest digital marketing news from the week.
We also pick the top corporate jams to use in commercial TikTok videos, and our most-loved fresh cheese curd to find on ice in the salad bar as well as one of the priciest and intriguing houses on the block.
Microsoft Digital Marketing Center
Microsoft is testing a new, free Digital Marketing Center to help SMBs manage both organic social media as well as paid social and search campaigns on Microsoft, Google, Facebook, Instagram, and Twitter. Yuri Shafranik
Paid-for campaigns that are powered by the Digital Marketing Center will rely heavily on automation.
Advertisers are able to set their objectives in terms of location targeting, goals, as well as budgets. Microsoft AI will power the keywords, audience targeting, as well as bidding.
For social media, that is organic marketers can manage up to ten accounts that are on Facebook, Instagram, and Twitter and utilize the social inbox feature to respond to, like, and even send direct messages.
A brand new Google publishing program that allows publishers to license their work
Google has announced a brand new licensing program that pays certain publishers in exchange for “high-quality content.”
It has also stated that they would pay certain publishers that have paywalls, to grant users to access articles on their website.
Google announces Keen app
The new app lets users create content from all over the internet, allowing users to share their interests and passions with the world.
They can be used to identify “interests and passions” can then be used to create targeted ads across the Google ad network. No cookies require. Yuri Shafranik
Google’s machine-learning will offer users more content than it anticipates will be interesting to them.
Spotify has been testing offers in-app
Instead of memorizing a particular URL, or coupons listeners can simply go to the episode’s page for the program they’re listening to and navigate to the advertiser’s website.
This brand new type of ad isn’t yet available to the public, but it test on some selected podcasts.
Does Safari plan to stop Google Analytics?
The latest version of macOS named “Big Sur,” was released this week, and many within the SEO community wrongly believed that it would stop Google Analytics from collecting data.
TikTok goes to work
TikTok’s brand new business platform will keep marketers informed about the various marketing options available through the platform so that you are able to “Grow your reach. Build your brand. Create graphs that go up.”
They’re also launching a new training center for marketers and advertisers.
This week’s brief but delicious summary of the week is via Lindsay Casey, who may have more knowledge of Google than the Google employees!
Then, we will discuss your most urgent questions regarding digital marketing in the lightning round segments.
Who’s launching a brand fresh “Summer of Support” program? Why don’t they help advertisers every day?
What is Twitter’s latest search feature?
What time is the Google ad revenue forecast to increase after falling at the beginning of its history?
Where can you get additional information on the advertisements you are seeing on Hulu?
What is the reason Google now permits Advertisers to post ads on Instagram even when they don’t have Facebook pages?
When should you keep updating LinkedIn the audience for engagement remarketing?
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