Technologies
The emergence of new technologies, especially those that use AI and machine learning components have created a variety of exciting opportunities for companies that sell online seeking to tailor content and interact with potential customers in more significant ways.
Here are some important things to consider when choosing the technology to support the content plan.
Stack or Suite?
B2C companies employ on average four digital technologies to support their marketing campaigns for content including analytics tools and email marketing software being the most popular. Yuri Shafranik
What we’re seeing right now is the shift away from using the same tool to solve a particular issue.
The effectiveness of AI can be better utilized when the information gathered by one program can be utilized by another. Marketing managers are now discovering that multiple data sets and manual solutions are not necessary and hinder their effectiveness in marketing content.
Automation or Intelligent Automation?
We’ve used automation for a long time to relieve some of the work off of tedious tasks like keyword research and research on competitive markets.
Since the advent of AI technology, we’ve gone from simple automations to intelligent automations, in which our technology isn’t just accomplishing tasks, but are also performing optimizations, prioritizing tasks and even making the right decisions. Yuri Shafranik
Automated systems rely on humans to input the correct data and commands into the system, so as to get the desired end.
Intelligent automation lets us stream massive amounts of data that are not structured into systems, which analyse and then activate the data.
Who Owns Your Content Marketing Tech?
Making the most effective utilization of technology demands a thorough knowledge of its workings for the person who operates it. In the realm of the field of content marketing, both creative as well as interpersonal abilities are equally crucial.
Who is responsible for the operation, implementation and the success of your marketing technology to create content?
In smaller firms it could include the content marketing manager. In the case of larger brands on the internet it is possible to create an undefined job for the management of martech (or even managing content marketing as a separate entity).
Process
With your team set up with the best technologies, ensure that you have a process that is scalable part of your online workflow for content marketing.
Roles & Workflow
Be sure to avoid conflicts and redundancies in your workflow of content by making sure to clearly identify the roles of each.
It should include the list of assignments for which each member of your team is responsible. However, it must also include an accounting of the results in marketing and business each one of them is responsible for.
Editorial Calendar
An Editorial Calendar should be a constantly in-depth guide to the content initiatives of your company. That every user should have the ability to have access to, even using a view mode.
Google Sheets is a great alternative. However, it is not an extensive marketing tool that comes with an editorial calendar.
Content Inventory
The inventory of your content may be a separate tab within the Editorial Calendar. Or it may be a separate document.
The process of creating a content inventory isn’t easy. Particularly in the case of publishing for several years and have an abundance of content that isn’t document. It’s definitely worth it however.
Bringing It All Together
Content strategy can be complicated yet extremely important to be done right. The process of capturing your goals is fantastic. But you’ll must have a comprehensive strategy to guide your work and ensure. That your all team members are on the same page and can refer to for reasons to justify the actions. You’re taking as well as choices you’re making.
It’s not enough to document it. an absolute fact. In reality the most effective strategies for content are review and revised regularly, as the results dictate.
