As a hotelier, you have to think of creative ways to keep your hotel business profitable. Along with maintaining the hotel standards, such as having the best hotel towels in USA, comfortable bedsheets and more. This is especially important when the hotel is having downtime. There are many ways to increase hotel traffic. We will be talking about the top 5 ways to keep your hotel profitable during the slow spell. Do remember, you have to update your social media and website to let the prospective guests know what you are up to.
So, let’s make your hotel business profitable while business is slow!
Target Your Local Community
Locals do not usually go to hotels in their cities, you need to bring their attention to you.
There are so many occasions that locals would like to celebrate. Become a part of their happiness by letting them know you have your doors open for them also. This means you can target bridal parties, weddings, baby showers, and so much more. Then you can also become a community host by offering different activities, opening up your bars, and restaurants. You would see how profitable are hotels in a new light when your local community starts spending.
Start Utilizing All Spaces
You should take a detailed tour of your hotel and find all the spaces that are under no use, think what you can do with them.
To make your hotel business profitable and maximize your revenue, you have to maximize the use of your hotel spaces. This means if there is a hall that is not being used, you can clean it, and start renting it for different occasions. You also host different seminars such as an exercise studio, cooking class, or even a training session for those who might be interested in hoteling. Let them know how profitable are hotels when you make the right business decisions.
It is All in the Details
Profits are maximized when you start smart saving by changing the little things around you.
We usually tend to look at things in terms of long-term benefits and this is especially true when we are making decisions for the things, we deem insignificant when it comes to cost. This includes the light bulbs, cooling and heating systems, and more. LED power-saving bulbs, converters for all-day use, and motion-sensitive faucets are great ways to start saving little by little making a big profit at the end of the year. According to this point in one of the 5 creative ways to keep your hotels profitable, it doesn’t have to be big changes.
Smart Paid Marketing
You don’t have to drop money at every marketing campaign that comes your way, see which campaign is actually affecting the footfall.
A detailed audit of which campaigns are making the right difference and where you can benefit from when without spending is the smarter marketing decision. There are many times when you gain an audience that doesn’t require you to spend money to be noticed. You have to use the right tools and placement to get yourself the attention you need. Spend when it is absolutely necessary and there is no other choice left for you.
Upsell or Packaged Services
It helps when guests get a little something extra with their bookings, most might be willing to spend a little more for a better experience.
Pick the right guests, use the right occasion, and make the right upsell decision. Again, you have to be smart to make your hotel business profitable. This is one of the most important points when it comes to the 5 creative ways to keep your hotel profitable. Guests do prefer packages and added services and you can make the most by providing the right ones at the right time.
How profitable are hotels for a hotelier depends on the smart choices; what according to you is the most creative way to maximize your hotel profits? Let us know in the comments below.
