The term “Digital Marketing” represents the marketing strategies that we follow to promote our business on the digital platform. Yeah, strategies! Not one but many such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing, etc all fall under it. And are an integral part of it.
Since SEO is one such integral part of digital marketing you should understand how important it is? I wouldn’t be wrong to say that without SEO digital marketing would be incomplete. But what is SEO?
A little about SEO
SEO stands for Search Engine Optimization. Meaning prepping your website for search engines like Google Bing, Baidu, etc. We all know that if we want unknown strangers to find out about our business, the search engine is the best place for it. Whenever we want to look for a service or product, we think of looking in the search engine. As we are able to get almost all the information we need just with a click of a button. Naturally, it’s the most viable option. So, if we want our site to be found there we will definitely have to prep it as such.
Now you are thinking what’s there to prep? The search engine will eventually index our site. Well, for your kind information not everything is a bed of roses. If it were that easy then it wouldn’t have been such an important part or companies wouldn’t have jobs related to it with high-paying employees just for it. Besides not only in the real world, if you look up freelancing sites from which you can earn from home online like Upwork, Freelancer, Fiver, Patreon, Streaming Plug, etc. It’s not only about indexing the site, its ranking is also an important factor. Since people tend to go through the top few searches rather than looking at the bottom.
So by now, you should understand how important increasing the site ranking is in the search engine is and for that, we need to rely on SEO.
Now let’s talk about what advantages does SEO brings to the digital marketing platform.
Cost-efficient
Compared to the other strategies SEO is more cost-efficient. Instead of hiring dedicated employees, you can always hire freelance companies or freelancers who are experts in this field. They know the ins and outs of the search engine they can also help you identify whether your contents and other visual assets are SEO friendly on not.
Genarate organic traffic
The traffic that is brought by SEO is mostly organic traffic. Meaning it’s through natural searches in the search engine. Not through paid marketing. And google gives high priority to organic searches rather than traffics generated from paid advertisements.
Helps to improve the content quality
The content is the lifeblood of marketing for any site. It’s depending on the contents that marketers plan their promotion strategies. If your content is created following search engine guidelines not only will it be more optimized and user friendly but also easier to use for marketing as well.
