How to Use Amazon Product Videos to Increase the Visibility of Your Listings

Amazon Product Videos are a great way to increase your Amazon listing’s visibility. These videos will promote your products in creative and engaging ways. There’s less room for misinterpretation.

Personal videos allow you to establish a relationship with your customer. Videos that showcase the features and benefits of products are a great way to show them off.

Sometimes the written description is a bit misleading and the customer might get the wrong impression. Your videos have the potential to clarify and demonstrate everything.

Video for Amazon Listings: Why should you have videos?

Marketers in a variety of industries can benefit from the use of videos. But are they worth it for Amazon sellers? Absolutely! There are many benefits to adding a video to an amazon listing.

Amazon Product Page Video Guidelines

Amazon has some rules and regulations regarding adding videos. Follow these guidelines and your show will be on the road.

• The video must have a 16-:9 aspect ratio and a resolution of a minimum of 1280×720 pixels
• You must have your video in one of these formats: MP4, MOV, or 3GP, AAC. AVI, FLV, or MPEG-2.
• Audio should be at least 128 kbps in bitrate and 44 kHz in sample rate.
• Although there are no time limits, the ideal video should not exceed 2 minutes.

Refer to the Recommended Guide for more information about Amazon quality checkers.

• What are the various types of Amazon product videos you can view?

These are the most used product videos on Amazon.

A video highlighting product highlights

This video is simple and clear, and it focuses solely on the product. You can choose between a simple 360-degree view of the product against a white background or a more detailed film with close-ups of the item in use.

The type of product you are using will determine which one is best.Certain products, such as footwear or apparel, benefit immensely from being seen from multiple perspectives. It is important that the viewer has a better understanding of other products.

Consider how you would interact with the product in a physical shop. Then, in the video, try to recreate the scenario

Video testimonials from customers

This footage shows customers using the product. It helps potential buyers better understand the product and what it can do.

This video format is ideal for things that may be interacted with directly, such as toys or cosmetics. This video will allow buyers to understand the product and how they feel about it.

Explainer video

These videos can be used to show off your products. Describe the features, benefits, and use of your product. These videos are great for complex products that have multiple intentions. The overwhelming majority of people (94%) say they use explainer videos to learn about products. 84% of them admit to being influenced to purchase.

Comparison video

This video compares the product to other products or shows what would happen if the customer didn’t have the product in their lives.

This works well when there are a lot of products in the same category. Your version may address major issues or have significant differences that purchasers will want to know about.

While you don’t need to mention rival products, you can explain how other products have difficult to grip handles or parts that move loosely, and then show how your product addresses those issues.

Conclusion

The Amazon marketplace can be very competitive. One must remain vigilant to stay ahead of the pack. Amazon offers enough tools for sellers and vendors to help them sell their products efficiently.

It is however quite difficult to get all of the elements to work together. However, it is possible. To become a top-selling product, you will need patience and perseverance.

It has improved sales and made creating and uploading easier. Amazon Product Video is currently in its early stages of development, but it has enormous promise.

Related topic: How to create a video for small business