SEO: A Little Bit About White Hat SEO, Grey Hat SEO, and Black Hat SEO

To make a new brand or business to be recognized in the digital platform search engine optimization or better known as SEO is a must. SEO is basically a set of techniques that help you to rank your site in search engine result pages. As most of the traffic in the digital platform is from there. That’s not all, though it’s meant for ranking up your site in the search engine result pages it has become something much more.

Not only is it useful for ranking in the search engines but also the social media and other such platforms as well. That’s not all you can also earn from home online through sites like Upwork, People Per Hour, Freelancer, Fiverr, etc., or in a physical office as many companies are hiring seo experts for their site in the digital platform. As it has become an irreplaceable part of the marketing of their brands.

Types of seo

By now you should understand how important seo is to new businesses in the digital platform. For instance, without it, new sites like Streaming Plug can never hope to be on the map against competitors like pc-mag, Patreon, etc.

But here’s the thing though seo techniques can give results it needs time and patience and a lot of hard work. But we are human and patience has not always been our strong suit thus so we found techniques that can help them faster but some of those techniques are at risk and if used it might even result in the ban of your site.

Because of this it is divided into three which are

• White Hat SEO
• Black Hat SEO
• Grey Hat SEO

White Hat SEO

The techniques that follow the search engine rules and help to rank your site following them are known as white hat SEO. Though these techniques take a lot of work and are a little slow they are the best when it comes to increasing organic traffic to your site. And also the foundation and ranking gained by them are long-lasting and even the search engine provides support as well.

Black Hat SEO

You can say it’s the complete opposite of white hat SEO. As the techniques don’t follow the search engine guidelines at all. Though the results are gained quite fast the foundation is totally weak. It is like a bridge created with rotten wood that can break at any moment. If you are caught using such techniques then not only would you be banned by the search engine, you might even face legal issues in real life as well.

Grey Hat SEO

The grey hat seo techniques are a combination of white hat and black hat techniques. As black hat is involved you might have already guessed and hate to say it you are right there are risks. But the good news is they aren’t as severe.  As they are technically white hat just a little too close to the edge. Their main advantage is that you get results a lot faster than using white hat techniques. They just exploit the loopholes in the guidelines and use them to their advantage.