When you think about launching a new product, the label is the initial thing to consider. The product label is a potent marketing tool that provides you with the chance to increase your sale. In case if your label is ineffective, then those opportunities are wasted with Mabel’s Labels coupon code .
Furthermore, the label is the chance to represent your product to the world, so your label must be eye-catching and grab the buyer’s attention. Keep in mind that the label creates the first impression of your product.
So it is essential to opt for one that is impressive enough to tempt a buyer to pick up the item from the shelf. So for this, there are some tips on designing a label for a new startup business.
“Launching your first product then read this guide on how to design a label for new startup business.”
Opt for Color Carefully:
“Color speak faster than words,” so the color of the label is the very first crucial thing in your label. The color you choose can also become the reason for buying the product for the customer, and the wrong color can also change the buyer’s decision. So it is crucial to choose to right color when you are designing a label. Usually, yellow and red are the colors that encourage the customers to purchase your product.
However, these colors are not the best choice always. So you need to be careful when choosing the color of your label. If you are looking for some safety labels? Then consider visiting Mabel’s Labels, they are known for providing all types of labels at reasonable prices however if you think that prices are high then consider using Mabel’s Labels coupon code to save more cash on your purchase.
Recommended color:
- Yellow
- Red
What About Font
Words are considered the vital element of product labels because color cannot convey everything. So in this way, the font you choose can add aesthetic appeal to your brand. Try to avoid using too many different fonts on your product label. I recommend you select a maximum of two fonts. However, sticking to a particular font is more recommended. Your font should match your brand. Look for several fonts and pick a few that you think would be appropriate for your brand. Consider narrowing down your selection to find the font you have to opt to use finally. Then after doing all this, it’s time to select a font size. Make sure your chosen size is legible.
Recommended font size:
- 7pt or larger
Company or product name
Obviously, your company or product name must appear on the label clearly. You have to make sure that this name is easily identified because it is a first element notice by the buyer. Brand matters much for the buyer, so try to maintain consistency in your brand’s look so that buyers can identify your product without any hassle when they come to your store next time to buy the same product.
Use the best tools
When designing a label, before you can create a beautiful logo or online label, you need to have the right tools for this easy job. There are many different tools that you can use to design your labels, but not all tools offer you the best performance. So it is essential to opt for one that helps you in making the best label.
Recommended tools:
- Adobe suite
- Microsoft word
- Canva
Think about the product packaging and containers
The size, shape and types of packaging will assist you in designing the perfect label design for your product. For example, a small spice jar needs a much smaller label. This is because it has to look good and stand out on that tiny surface of your product. In addition, consider putting less information on your product because too much information will be hard to read and make your label ineffective.
Some tip
- Use short information
- Consider a type consider the size of your product while designing your label.
Size of label
Choosing the right size of the label is very important. Because the label is too big or too small, it won’t catch the customer’s attention because a tiny label would go unnoticed, whereas a vast label may wrinkle or fold at the package sides. So it is recommended to choose the label that fits the product well. You can also go for two labels on both the front and the back. However, buying two labels for a single product does not seem to be a cost-effective decision. So it is recommended to opt for the one perfect size.
The recommended size of the label
2 x 3.5 inches
Include contact information
Besides designing attention-grabbing labels, it is also crucial to provide the company contact information on your product label. Providing your company’s contact information is considered an effective way to encourage communication with buyers. So it is recommended to include 800 number of your company, its physical address, website address and social media information.
Things you can include
- Number of your company
- Physical address
- Website address
- Social media information
Use the suitable material for labels
Your label would be informative, clear and attractive, but without the suitable material, adhesive or finish coating, it may not be appropriate to communicate that information. So it is recommended to consider the application and expected life of your product when selecting the label material. The finish of the label material will ensure the label is fit in all weather conditions. Furthermore, you can also add a laminate coating to the label that adds an attractive matte or gloss finish and works well in terms of protection from moisture and scuffing.
Recommended material:
- White Vinyl
My verdict
You can easily design a label that fits your product and grab people’s attention, considering some of these factors. So follow some of these tips and increase the sale of your product. From colour to the size of the label, all are the essential points in designing your label.
