The cosmetic industry is one of the biggest industries of the contemporary era. The cosmetic company that offers high-end products rules the industry. The famous cosmetic brands introduce well-manufactured products along with attractive presentations. In this way, custom cosmetic packaging in different styles is used by the companies. How customers will get to know about the reliability of the product highly depends upon its packaging. Cosmetic brands use unique themes and colors to make the packaging relevant to their brand representation. It is important to introduce trendy yet unique packaging solutions to stick out to the market. Make your packaging in such a way that the buyer can’t resist buying the product.
Custom packaging is essential not only for a purchasing point but also the whole journey of buying the product i.e. from taking the product from the shelf to putting it into a bag and also from taking it out of the bag to eventually use it. The whole experience has a lot to do with packaging. Therefore, no one can deny the significance of the packaging in customers’ experience of buying a product. To understand the whole journey of cosmetic packaging, there is a guide that can help your business.
Types of Packaging Based on Layers
Since most products cannot be packaged in a single layer, more layers are required to protect the products and to ensure their safe delivery. There are generally three types of packaging that are as follows.
Primary Packaging
A primary package is a container that contains the contents of the product. No doubt, the quality of the product must be high enough to sustain the product. But the primary packaging comes on board to communicate about the product. Primary packaging may contain information related to the product; name, uses, ingredients, side-effects, and net weight, etc.
Secondary Packaging
A secondary package is the second layer of packaging, but it plays a significant role in getting the product to the buyer.
Secondary packaging is primarily done with cardboard boxes. You may use aesthetic designs or colorful prints to make these boxes eye-catching.
In addition to the product’s brief details, the printing details include the company name, the manufacturing region, and the expiration date. Some products, such as body sprays and lotions, do not require secondary packaging. For such products, an interactive primary packaging can solely attract the buyer.
Tertiary Packaging
Tertiary packaging receives less attention than the other two.
Wholesalers mostly use this packaging when packaging products for retail sales. The boxes are usually large and simple. Additionally, they are used to ship products. These boxes may carry the information of product name, company’s name, and logo design. Some companies also add some other details like manufacturing region and expiration date.
Types of Packaging Based on Mediums
One-material packaging does not suit a range of products. This is because products differ in nature and packing them differently can adversely affect quality. Here are some packaging options for cosmetics that consider this very important aspect.
- For products like facial creams, glowing creams, and body sprays, plastic bottles and kits are mostly used. These bottles are a cost-effective packaging solution and also, they bring no harm to the quality of the product.
- In the same way, plastic material kits are designed attractively for cosmetic products such as lipsticks, mascaras, eyeshadows, eyeliners, etc.
- Some products are also packaged in glass bottles or containers. Perfumeries and foundations use glass bottles to attract customers.
- Secondary layers of packaging are boxes.These boxes are used to package most cosmetics. Plain as well as many colors can be used in their manufacturing to make them attractive and vibrant.
- Many cosmetic companies consider the aspect of outside environmental factors that can affect the quality of the packaging. For this purpose, experienced packaging companies offer them packaging solutions along with different types of coatings. These coating layers may include matte and glossy laminations.It uses UV spot lamination.
Designing A Cosmetic Box
A Strong Packaging Material
The crucial role of any packaging is to carry the product appropriately and prevent it from any damage. Use strong and sturdy packaging to achieve this goal. In this regard, you can blindly rely on cardboard boxes. These boxes are a convenient packaging solution and ensure you the durability attribute. Although they are light in weight, they are strong enough to carry heavy objects and ensure their safety as well. Use creative designs and prints on packaging boxes and you will notice an ultimate uplift in your sales.
Affordability Must Be the Priority
You will surely search for cheap packaging when it comes to your budget. It is important to deal with packaging carefully so that you won’t lose anything. Always go for budget-friendly packaging options such as cardboard, kraft, and cardstock packaging mediums. Design these boxes in whatever shape and size based on the product’s nature as these materials are highly flexible. You can get these boxes easily from any professional builder near you because the availability of these boxes is very convenient in marketplaces.
Conclusion
It is to conclude that before dragging into designing your cosmetic packaging, understanding the concept and demands of packaging is essential. Depending upon your product’s nature, choose the medium and number of layers for packaging accordingly so that you can design the cosmetic packaging in the best possible ways.
