You have undoubtedly noticed how the internet has transformed your life, whatever your daily habits. Google has become your best friend to find the answer to your questions. You share your advice and your way of life with your followers. If digital marketing has changed your life, it has also changed the way businesses approach it.
Now, there are digital strategies, virtual evolutions, and high-level branding.
Why use digital marketing in your business?
Increase your visibility
Before making an online or physical purchase, consumers’ first instinct is to go online. They analyze the website, social networks, customer reviews. The objective of this practice is to know the identity of the brand and understand if it is a trusted company.
Faced with this reality, you must imperatively develop your online visibility. To ensure the success of your business and face the competition, inform, interact, highlight the relevant information.
If you are not present, your target may discover your competitors and ignore your existence.
Develop the commitment of your target by implementing digital marketing techniques
Beyond attracting customers and increasing your sales opportunities, digital marketing allows you to create a lasting and sincere connection with prospects.
Unlike traditional marketing, digital communication is not a one-way street. Companies have the choice not to be satisfied with advertising. By sharing relevant and strategic content, consumers can react and interact.
This interactivity makes it possible to create stronger links between brands and consumers. Taking into account the strong presence of competition, commitment is an essential criterion. Using this link, your target will remember you. You will differentiate yourself from other companies. Digital marketing allows you to overcome the digital barrier.
Be present during the customer journey
Before the development of digital, the consumer buying journey was relatively simple:
- The consumer saw an advertisement on television or in the newspaper
- He went to the store
- Decision-making took place in the physical location
Today, that journey is much less linear and predictable. The digitization of the stages explains this.
Consumers can research prices on the internet, compare alternatives on their mobile phone, go to the store and try the products, go home and order online. The path to purchase has therefore become more complex for companies.
But, thanks to digital marketing, you can follow this journey. Whether on your site, on the networks, in-store, on your e-commerce, on your blog. You can collect relevant information to develop your business. You can deal with objections and influence decisions by highlighting interesting content and offers.
Retain your target with digital marketing
Even after finalizing a sale, companies need to stay in touch with the customer to encourage an upsell or motivate them to become ambassadors for your business. Although all actions are digital, do not neglect the influence of word-of-mouth and social proof. These digital marketing strategies, which are part of customer retention, are usually much more profitable than the acquisition process, which can cost you dearly.
Therefore, you have several tools and channels to stay in touch with the customer on the internet. Blog content, for example, can nurture the relationship with the business and generate interest in a new purchase. Sending personalized emails can also suggest complementary products to the customer’s last purchase.
The important thing is to know each person’s profile and interests well to make the right offers. You need to personalize your pitch through digital marketing, so prospects feel noticed and valued by your business.
Stand out in the market
Companies that act on the internet, give advice, and post regularly on social networks have a better chance of becoming an authority brand. It is only possible by adopting a coherent and relevant digital marketing strategy. Good content will remove psychological barriers, doubts, fears, reluctance.
With this approach, you will become a customer reference who will begin to trust your offer. To do this, integrate natural referencing into your practices. You will thus gain places on search engines like Google and therefore be present at the right time.
To face the concurrence
Small businesses are often afraid to launch a digital marketing strategy because they think they have no chance against big companies.
However, getting a place online is much less difficult and expensive compared with offline marketing.
Advertising on television, in newspapers, or radio is unfeasible for most small and medium-sized businesses. The budget is often too large.
Digital marketing is accessible to everyone! Without significant investments, it is possible to achieve good results. With consistent publications on a blog and social networks, you can attract your target and create a link with your audience.
The important thing here is to have a strategy aimed at the right audience.
Segment the audience with digital marketing
Unlike traditional means of communication, it is possible to address a very specific audience interested in a product or service on the internet. Indeed, by creating a digital marketing strategy, you have the opportunity to segment your audience. For example, you can do this through an announcement on social networks.
It makes the shopping experience more satisfying and generates a positive feeling in the user, who will only receive content adapted to his profile, interests, and behaviors.
Targeting can also deliver content and offers based on stages of the buying journey. Thus, an email is sent only when the company identifies that the user is ready to buy. But how does a digital marketing strategy enable these actions? Through browsing and using social networks, consumers provide information to search engines. So you can analyze this consumer data and develop a segmented strategy for each type of audience.
Focus on personalization
Each individual has a different profile and experiences different life moments even within an audience segment.
Therefore, personalization is fundamental to creating a link and making a difference against the competition.
Thanks to the implementation of a digital marketing strategy, analyze the paths of each one. You will thus obtain information on tastes, preferences, search history. With these elements, adapt your speech.
Obtain long-term results by focusing on digital marketing
Digital marketing is made up of paid techniques and organic approaches.
By focusing on natural referencing and content marketing, you will obtain long-term results.
A blog never loses the published content, as well as the reputation it has gained over time.
They are still accessible years after their publication and generate visits, clicks, and conversions.
Therefore, a well-thought-out and developed content strategy generate results for your business.
Access all results
One of the significant advantages of digital marketing is that everything is measurable. Unlike traditional marketing, which is difficult to measure, digital actions can be analyzed down to the minute.
For example, you have no way of knowing exactly how many people saw an ad in the newspaper or a billboard on the street. It’s even harder to track how many people bought your product after seeing an ad for your business.
With digital marketing, on the other hand, it is possible to know all this.
Therefore, you can know precisely how many people came to your page, how many of them bought, and what the return on advertising investment was.
For this, several metrics are made available on social networks, advertising platforms (such as Facebook Ads and Google Adwords), and data analysis software (such as Google Analytics).
But, there are so many metrics accessible that it’s essential to prioritize the data that deserves the most attention. We then speak of KPIs (Key Performance Indicators).
KPIs are metrics that relate to your business goals, for example:
- Number of impressions
- Conversion rate
- Cost per click (CPC)
- Return on investment (ROI)
- Customer Acquisition Cost (CAC)
Before thinking about an offline strategy, start looking at digital marketing. It is an excellent approach for any business that wants to increase. By reducing your investments, highlight your offer to a relevant target. To help you with this approach, the MavenUp Creatives team puts its expertise at your disposal. Adopt a personalized and tailor-made digital marketing strategy to stand out from your competitors.
