Do you know that social media is the most popular way to drive traffic to your website?
Well, social media marketing relates to the use of social media platforms to promote and drive traffic to your website.
This is a tool in promoting your services or product across the internet! This is one of the important pillars of digital marketing.
Thus, digital marketing for doctors here at Base2brand is accomplished by using proven and tested techniques to drive traffic to your website.
Do you know that most small business owners consider social media an essential tool for their business?
Are you wondering the reason behind this?
Well, in the initial stages social media can help in establishing brand recognition.
In the beginning, social media management helps to foster a community around your business.
As per the analysis conducted by Kepios, there are approximately 4.55 billion people using social media around the world.
This means lots of undiscovered potentials to drive traffic to your website using your social media.
Thus, it is never late to get on the way to finding your potential audience through social media.
So, the most essential question here is how to drive traffic to your website through social media?
Well, here are a few actionable tips to just do that!
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START WITH FILLING IN YOUR PROFILE:
Let us begin with a question:
What is the first thing which people tend to see when they click on your social media page?
The answer is surely your profile!
This means your Twitter bio, LinkedIn company page, and Facebook about section is the part of your profile that is going to inform visitors about your business.
This is the perfect spot to drop the link and drive traffic to your website.
Here there is an important thing to note that there should be a link to your website on all the social media profiles so that the visitors can easily get through your website.
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IT IS THE TIME TO PROMOTE YOUR BLOG CONTENT:
Let us agree on the point that writing content for your blog requires tons of effort and hard work.
And, if after such hard efforts, only a few eyes have scanned your blog, it is unfair!
If no one is reading it, then what is the point in writing it?
Hence this problem can be fixed by sharing and promoting the blogs on your social media.
It has been seen in the past that creating a blog post and sharing it on social media helps in generating new leads!
Well, this doesn’t mean that you need a huge quantity of blogs. You can easily start to promote with your very first blog on social media.
So, start by creating a social media calendar where you can begin by sharing the old content.
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TRY TO MAKE YOUR CONTENT EASY TO SHARE:
If you want to drive traffic to your website, it is essential to make the content which is easy to share.
Well, now the crucial question here is how to make the content shareable?
The answer to this question is very simple. Just make relatable content!
If you are going to make a relatable piece of content people will automatically share it!
This will ultimately help to boost the traffic to the website.
Social media is a tool meant for sharing things. So, you need to encourage the visitors and the viewers to share the content which you are hosting!
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ARE YOU POSTING WHEN YOUR AUDIENCE IS MOST ACTIVE?
Do you post at the time when your audience is most active?
Do you know which time is considered the best time for posting?
Well, it is not worthwhile to post on social media if your audience is not active at that time.
The reason for this is that the algorithm is going to shift it back.
So, it is the best thing to look for the time when your audience is most active to increase the bounce rate.
Now, what is the best time?
It is the time when your target audience is most active. This time is also called peak time.
This is the fundamental thing that you need to keep in mind while forming your social media strategy.
For this, there are many tools available on the internet which can help you in finding out the best time to post.
Once you have figured out the peak time, you can then easily drive the traffic to your website.
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FOCUS ON SHARING VISUAL CONTENT:
Do you know which type of content is shared more on social media?
Well, the answer is visual content.
People generally scroll the feed and stop at the point where they find something interesting!
This type of content generally is visual content. And to be more specific, the content in the video form is considered to perform even better.
As per the statistics, visual content is likely to get 40 times more shared on social media platforms.
This figure is sufficient to underline the importance of visual content when it comes to increasing the reach of social media.
So, which type of visual content can you share?
Well, it is recommended to share:
- Graphs
- GIFs
- Videos
- Infographics
- Photos
- Animations
There is much software available on the internet, but these days canvas is in great demand. So, choose what suits your demands the best.
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WHAT ABOUT ENGAGING WITH YOUR AUDIENCE?
Social media is all about sharing things and memories. Social media platforms are meant to engage with people worldwide.
So, as a business, where the goal is to drive the traffic to the website, one can’t say no to engaging with the audience with more traffic and driving it to the place you want.
You can start with participating in the lives and chats. This can be followed by replying actively to the social comments.
Apart from being a great way to drive traffic to your website, this is also going to help you in increasing the credibility of the organization.
FINAL THOUGHT:
The key takeaway here is that social media is a great way to drive traffic to your website. But for this one has to undertake essential steps.
Start with making your profile better. If you have an impressive profile, the visitor is going to share the things.
Secondly, it is very essential to make the content shareable.
This means you need to understand what people are looking for, and if you are providing them with relatable content, they are going to follow through the website as well!
Read Also: What Is the Purpose of a Digital Marketing Agency?
