Currently there are thousands of platforms to learn online. Every day it is easier to get knowledge quickly and for free. Finding a good digital marketing course is essential if you want to be up to date with emerging tools and trends and give your brand or company a good position on the internet.
One of the keys to being successful today is to constantly learn and the platforms are there to use them and take advantage of them. When learning about Digital Marketing there are certain elementary concepts that every course must cover and that cannot be missing in any strategy:
The Brand
There is no strategy without product. When we talk about a brand, we are not referring to its name or logo. We talk about values, personality, what it can contribute to the lives of those who consume it.
When you leave a Digital Marketing course you should be able to thoroughly analyze your brand and be able to define its values very well and what they are looking for, why they do what they do and what moves them to be better.
The Media
Yes, we consume all kinds of media and these have evolved over time as technologies advance and more people have access to them. A report shared that there were 4,388 million Internet users in the world, more than half of the global population, in 2020 this number already reaches 4,540 million, that is, more than 60% of the world population.
Internet stopped being a luxury of certain companies to become a human right, the way in which millions of people communicate, work and consume products daily.
So, the marks must be there. Gone are the days when TV advertising was the only one that reached the masses and it is time for companies to face all digital media: videos, social networks, blogs, emails, influencers… A universe of new possibilities to reach users in a creative and original way.
The Content
We’ve said it before: content is the fuel of your strategy. Without it, it will be impossible to communicate what your brand has to offer and reach new customers, new sales, and success in your industry. Producing good content requires several skills, including patience, creativity, empathy and knowledge of tools.
Patience because Digital Marketing is not a magic formula, the results are not seen immediately. When applying strategies, it is possible that these do not work or that adjustments have to be made. When you start sharing content and investing in good online advertising. The results depend on the monetary investment that is made, as well as the perseverance and good attention to users.
Creativity because competition in digital media is fierce. There are few brands that still do not have a web strategy and what will make you stand out is your way of communicating the same. Your tone of communication, your designs, what you do to make your customers fall in love and recommend your brand. All of this requires “thinking outside the box” and seeing things in a more creative light.
Empathy because it will be impossible to communicate well if you do not know who you are talking to and you are not able to put yourself in their shoes. Knowing your potential client very well and knowing what needs you seek to cover with your product is essential to connect and sell well.
An in-depth knowledge of your potential client or Buyer Persona goes beyond simple demographic data such as age or gender or place of residence. The best thing you can do is get to know their routines, tastes and way of life.
Knowledge of the tools
So as not to waste time or money. By learning about growth marketing and the necessary platforms to achieve its effectiveness, you give your brand a plus, knowing the metrics and the repercussions that each one has on your sales and the behavior of your customers will help you design new strategies to connect more, sell more and give more visibility to your business.
Metrics
It is impossible to know if a strategy is working if you don’t measure the results. By not knowing the digital marketing metrics and numbers thrown by a campaign. It will be impossible to implement improvements to make your brand more visible and more people buy your product or service.
The metrics depend on the objectives set. Some of them are:
- Ad Views: To find out how many people your name is reaching.
- Visits to the website: to know how many people act positively after seeing the ad and click to learn more.
- Number of subscribers to a blog or newsletter – This indicates that the content is useful, and they want to receive more.
- Traffic source: to know where the readers are coming from and which ads can be improved.
- Sessions: to know the number of people who enter the web and browse it.
- Bounce rate: to know if users enter and leave the web immediately, without exploring or browsing it. This allows changes to be made to the architecture and design of the web. As well as knowing what content to offer at the beginning to make users want to stay.
- Time on the page: depending on the time a user spends on a website. We can know if he was hooked on the content, if he found it interesting and consumed it completely.
There are many more metrics on the internet that can help you know if a strategy is working or not. Remember that all results are measurable and allow you to adjust your actions.
