Nike dominates the athletic sneaker market for a reason. It has consistently innovated to improve its shoes not only for comfort, fit, and pronation but also for helping athletes perform their best with their shoes.
It all started in the 1960s, when Bill Bowerman, the head track coach of the University of Oregon, realized he could help improve the performance of his athletes with better quality shoes. One of his students, Phil Knight, talked him into starting a shoe distribution company. At first, Bowerman and Knight started selling Japanese running shoes but eventually started manufacturing their own shoes.
Nike Innovations that redefined the athletic sneaker industry
Nike sneakers have become the most anticipated Trending sneakers for men and women due to their strong emphasis on innovation and design. Many of Nike’s innovations have become industry standards. The first of which was the heel drop, where the back of the shoe was raised for adding emphasis on the forefoot. This is now a common feature in all sports shoes.
Bill Bowerman was known to think out of the box. There is this famous story where Bill got the idea for the waffle sole when his wife was making waffles. He used his wife’s waffle maker to make these soles that would help runners get improved traction on a variety of surfaces. Though this innovation was initially only for dirt tracks, this feature became a smash hit for shoes of all terrains- road, track, trail, and even rubberized tracks.
In the 1970s, running became a way to stay healthy. Nike capitalized on this trend with the introduction of Air pockets. These are pressurized air pockets in the soles that helped cushion the shoe’s impact on the ground.
They kept innovating and improving this technology, releasing updated versions like the Max Air and Zoom Air. In 2016, they developed a special shoe called the Nike ZoomX Vaporfly 4%, a shoe that could increase running efficiency by 4 percent. Nike said this was possible due to the use of a light but strong carbon fiber plate in the shoe. This carbon fiber plate was designed to return the energy exerted on the shoe.
Nike then went on to launch many New Arrivals Sneakers with the Vaporfly technology that became a market sensation.
How Nike withstood the competition
With its many sub-brands like Nike SB and Air Jordans, created immense goodwill for itself. Even though Adidas and Puma did their own R&D and came up with innovative running shoes, the immense goodwill, and high-quality shoes from Nike meant that they were the preferred ones to Buy Nike Running shoes online.
To date, Nike running shoes are the most sought-after by most customers. Though they face stiff competition from the likes of Adidas NMD and Reebok, Nike has managed to stay at the top of the game with its innovative products and focus on quality.
The high demand for these sneakers means they sometimes sell out pretty quickly. That’s why many suggest buying Nike sneakers from the Best Online sneaker store. Here, you have a much better chance to buy 100 percent authentic Nike running shoes at reasonable rates.
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