Hotel Booking App: A Perfect Tool That Helps in Every Stage of Marketing Funnel
Marketing is a vital process for any business to get new customers and increase business awareness. Hotels need to pay more attention to this segment to attract global customers. If you are an entrepreneur who wants to attract new guests from across the globe, then you should know the effective strategies and tools to market your hotel booking app services.
Here through this blog, you’ll know about the best tool to market your service in all stages of the marketing funnel. That is nothing but a Hotel Booking App. By developing a mobile application for your hotel business, you can execute various marketing strategies online and convert customers easily.
What are the Marketing Strategies Hotels Use?
Hotels need to run multiple marketing campaigns over the internet to attract new global customers. For example, paid online video ads, ad banners, promotions, social media ad campaigns, SEM, SEO, and In-app marketing strategies.
These are the channels through which the marketing campaigns are targeting customers. But the marketing strategy is a little bit different from the campaigns.
To put it simply, the campaigns are a series of multiple advertisements/ marketing messages to obtain the attention of the customers. But the marketing strategy is meant by the tactics which are followed to improve the efficiency of each marketing element.
For example, in a video ad, a hotel can highlight the tourist spots in the particular location where the hotel is located, and attract tourists by providing free transport services or any other offers.
Like this, in every campaign, the hotels are following unique marketing strategies. A marketing funnel is one of the strategies. It also is known as a sales process. Let’s check about it in detail.
What is a Marketing Funnel in Hotel Booking App Business?
Simply, a marketing funnel is a map that represents the customer’s journey and helps you to target customers, segment them, and also convert them. In most common, the funnel has five stages; they are,
- Awareness,
- Interest,
- Consideration,
- Intent, and
- Conversion.
In addition to this, you can add retargeting as the final process. It is the process through which the targeted customers who didn’t complete the purchase can be retargeted. This order of the funnel shows each stage of the customer journey.
There are many ways to engage the customers in all stages of this marketing funnel. But, in which the mobile application is the best solution to do that. This is because it can connect and provide customer support before staying in your hotel, during the stay, and also after the stay.
That means, it can attract customers, engage the customers and also retarget the customers. Now let’s check how a mobile application (Hotel Booking App) can aid you in every stage of the marketing funnel.
How Does a Hotel Booking App Help Every Stage of Marketing Funnel?
The hotel booking app development is an inevitable one for small, middle, and also big hotel businesses. Simply, regardless of the size of the hotel business, you need to develop a hotel booking application.
This kind of application can empower the guests of the hotels to book their rooms in advance over the internet. It replaced the conventional method of hotel booking through telephonic conversation. At the initial stage, customers are avoiding such online service due to lack of reliability; but later, it has been a convenient way to book hotel rooms. So, the potential customers are preferring hotels with an online booking application.
This kind of application can empower the guests of the hotels to book their rooms in advance over the internet. It replaced the conventional method of hotel booking through telephonic conversation. At the initial stage, customers are avoiding such online service due to lack of reliability; but later, it has been a convenient way to book hotel rooms. So, the potential customers are preferring hotels with an online booking application.
On the other side, owners of the hotel can get multiple benefits by having a mobile application like getting customer data, converting customers easily, and avoiding human errors while booking a room. In addition, they can handle efficient marketing strategies through the app to drive more conversions. Now let’s check how a mobile application can help you in every stage of the marketing funnel.
- Awareness – It is placed at the top of the marketing funnel which indicates it is the starting point of the customer journey. In this part, you need to make awareness among customers and find potential customers. Usually, it is called lead generation which is nothing but a buzzword.
The application can reach more new customers to make awareness of your hotel through referral programs. Through your hotel booking application, you can reach new users of your mobile application.
- Interest – If any of the new app users are interested in your service, then they intend to search or know about your service. This application can show all the details about your hotel business and also the available offers.
In this stage, there is a high possibility to convert a user into your customer by displaying offers and discounts. The web app development service can do all these things perfectly. The notification facility of the application can give a hand to the conversion process.
- Consideration – In this stage, the customers are showing their interest in your services. Signing in your application, providing an e-mail id to contact, or any other like these can be known as consideration. Simply, as the name suggests, the customers will consider your service at this stage.
The mobile application allows potential customers and prospective customers to show their interest through a simple sign-up process.
- Intent – It is the next stage of consideration, which is the customers are ready to book your hotel room. But it is not the exact conversion. Simply, they are adding your service to their cart. They may cancel this at any time despite the rate of conversion being high at this stage.
A hotel booking application can show the additional rate cutters like coupon codes and other offers to ensure a strong conversion. And also, it can do the payment and booking process rapidly. So, you can ensure the possibility of conversion at a high range.
- Conversion – Here, you are winning a new customer. In this stage, the customer books a hotel room with you through the mobile application. The hotel booking application can support the customers during the booking and payment process through in-app instructions, and customer care.
You can support the customer even after their staying period through the hotel booking app. That means, through the hotel booking app development, you can effectively support and monitor the customer journey.
Key Takeaways
By executing effective strategies in every stage of the customer journey you can ensure a high conversion rate. A marketing funnel is a key tool that enlightens the method of executing marketing and selling strategies in an organized manner. A hotel booking application can help you to do this conversion process effectively in all aspects.
Hope this blog has delivered a detailed lookout about the role of the hotel booking app and its significance in every stage of the marketing funnel of the hotel business.
At the same time, you should note that you need an operative mobile application to do that. So, choose the best hotel booking app development company to avail a productive on-demand hotel booking app.
