If you have arrived on this page, you have most likely understood that it is definitely time to use Instagram to promote your brand. Why? Well, first of all, because several of your competitors are already on this platform. But it is certainly not your competitors that you turn to promote your business.
In short, those who think that Instagram is still what it was years ago are wrong, that is, a social network good only for sharing more or less artistic photographs. Instead, it is an exceptional channel to connect with your audience. To be able to do it correctly and effectively, however, you need to understand how to Buy Instagram Followers Australia effectively!
9 tips for using Instagram on a business level
1- Quality content
It applies to Facebook, LinkedIn, SEO, in short, practically for any web marketing activity: the content offered to the public must be of quality. This also applies to Instagram, which among other things was born to share beautiful and interesting photos.
2- Authentic and original content for Your Instagram
Using Instagram means showing the human face of your company. To do this, of course, you can only use authentic images and videos, without taking stock images. You can also use the photographs of your customers while they use your products or services, images of your company, in short, anything: the important thing is that these contents do not compromise the public’s trust in your brand!
3- Aim for maximum engagement
As we anticipated, the level of engagement on Instagram is very high. Your task, therefore, is to make the most of this aspect. Don’t use Instagram as a megaphone, but rather as a tool capable of engaging the public, becoming an active member of your community, and joining any spontaneously born communities.
4- Use the right Instagram hashtags
To use Instagram you need to be familiar with hashtags, which should not be used haphazardly. On the other hand, the behavior of those who use the most popular hashtags is also wrong, without worrying about whether or not they are consistent with the published image. Instead, it is important that the chosen hashtag is highly relevant to what is published, so as to be able to direct the content to the users who are really interested.
5- Use sponsored advertisements
There is not only Facebook Ads: Instagram also offers the possibility to create sponsored advertisements. The operation, however, is similar to those of Facebook ads, and therefore allows you to create sponsored images, carousels, videos, and so on. The goal may be different from time to time: you can use sponsored content to direct users to your site or your e-commerce, you can use them to convey your promotional message, to convince users to download your app, and so on.
6- Use filters, carefully
Using Instagram means getting your hands on filters. Many, however, exaggerate: it is much better to understand from the beginning which are the filters that your audience likes best and that are best suited to your communication.
7- Check your competitors
As anticipated, most likely some of your competitors are already present on Instagram. You absolutely don’t have to copy their moves; It will be useful, however, to know its activities, to try to understand what works and what does not, possibly learning from their mistakes.
8- Monitor the performance of your Instagram profile
Is your Instagram communication effective? What are the posts that have worked better than the others? Which hashtags are with the best results? If you want to use Instagram in a professional way, you must absolutely use analytics tools to monitor your profile statistics.
9- Share the contents of your testimonials
Don’t just share your content: to get new potential customers to convert, share the images and reviews of your satisfied customers!
By following these tips, you can start using Instagram like a pro! For more information and for Social media services you can visit socialcaptain.com.au.
