According to the latest Gartner Magic Quadrant(HQ) released last week, a great DXP is a lean but powerful combination of four key components: Digital Content Syndication, Display Advertising Integrated Data Management, Digital Experience Platform, and Mobile Platform Development.
The fourth component is called the Mobile component and it is the one most talked about by the marketing community. Most marketers have already adopted this technology into their advertising campaigns. In this article, we will discuss what exactly is a Digital Experience Platform. As the name suggests, it offers a platform where digital content can be syndicated and managed in various ways.
Different Capabilities of the Digital Experience Platforms
Let us first understand what are the different capabilities of the digital experience platforms. According to the latest edition of the Global Industry Research Survey (GIRS), two out of every three people have no idea how digital experience platforms work. Most of the time, these individuals do not even know what these are.
In other words, they do not understand the capabilities of these apps and services. In order to gain more insight into these capabilities, let us take a look at the four points mentioned above. We shall also examine the benefits and advantages of these capabilities.
Digital Experience Platforms offers Computing Capabilities
Digital Experience Platforms offers the integration of mobile and desktop computing capabilities with a single platform.
This is the reason why most people are using it. It basically helps in managing and viewing multiple digital experience platforms across multiple devices.
The major advantage of using these digital experience platforms is that it provides a unified experience across all the devices. These platforms allow users to view their dashboards on their laptops, smartphones, tablets, and even on their consoles. With the help of the map, one can create custom-designed apps.
Beneficial Point of the Digital Transformation Services
Another important and beneficial point of view is the digital transformation services offered by these platforms. It basically involves the seamless transition of one’s organization from the desktop to mobile computing/wireless. To provide better solutions to organizations across the globe, digital transformation services are provided by the leading digital experiences platform providers like Telekov Technologies Pvt Ltd. and Delftmann Ltd. in India.
As per research, there are approximately 100 million users around the world using touchpoints and other interactive user interfaces daily.
As a result, there has been an increased demand for interactive digital experience platforms.It was created by companies like Dell, Apple, Microsoft and Microsoft to meet this growing demand. It is anticipated that DXP will continue to grow in the future.
Advantage of Using the Integrated setup DXP
Another interesting advantage of using the integrated setup DXP is that it allows for a cost-effective solution and helps in easy deployment across multiple geographies. Besides, it provides a wide variety of solutions and tools to the end-users.
It has been shown that these platforms’ primary objectives include the creation, management, delivery and optimization of contextualized digital experiences. The primary objective of do therefore is to deliver better experiences to the customers while increasing customer satisfaction.
To meet this objective, it is essential to create a rich combination of rich client experiences along with real-time personalization. The foremost challenge that companies face in offering a rich digital experience platform to customers lies in making it work on a large scale.
For this purpose, organizations have started using IoT devices, application developers, and mobile device manufacturers across multiple devices to deliver personalized and contextually designed solutions across multiple devices and platforms.
Censhare Example of a Digital Experience Platform
Censhare is another example of a digital experience platform company that offers the service across multiple devices and geographies while offering custom and secure content management platforms to organizations.
The company uses the PIM code, which is licensed by PIM Limited, a company that specializes in software license management. PIM provides all the tools required to manage and control the content on the PIM code.
To add to this, Censhare also offers a premium version called Censhare Pro. The premium version of the product has limited functionality and can be used for only five business accounts, which is quite affordable as compared to buying the whole license.
