With cloud solutions simplifying different business processes, big enterprises now need a system that can take care of the commercial side of a business properly. Cloud features are becoming more and more familiar with every passing day, so integrating with the cloud is essential.
This is where SAP Commerce Cloud comes in; it is a cloud-based platform that can integrate appropriately with the different business processes. SAP Commerce Cloud plays an essential role in delivering personalized solutions to customers and maintaining customer satisfaction. It provides a native omnichannel commerce environment for all business needs. Its ability to work using different mobile platforms makes it easier to use for the company.
Here we will be looking at some of the features of SAP Commerce Cloud and how those features can be integrated with existing business solutions.
Features of SAP Commerce Cloud
Following are some of the main SAP Commerce capabilities:
- Omnichannel Commerce – Different enterprises have different ways that help them in reaching out to their respective customers. One company can even make use of multiple touchpoints to improve sales. This requires high management skills to keep all the channels running in the best possible form. SAP Commerce Clouds help with these personalizations and reduce costs by reducing the involvement of human labor.
An omnichannel approach ensures all the capabilities are present in different platforms. These platforms also provide the customers with search capabilities and recommend them while they are making a purchase. The accelerator module of SAP Commerce cloud takes care of complex prices and quote generation models.
- Product Content Management – The product content management tools are present in one single platform within the SAP Commerce Cloud platform, which enterprises can easily use. The SAP Commerce Cloud can classify all the goods, resources, and bulk edits, publishing possible. This is beneficial when a detailed record of the inventory is required. This saves time, and due to automation of a large part of these processes, consistency in quality is maintained.
The platform also allows the enterprises to set different pricing rules, combine more than one product into a bundle to give special offers, and streamline the buying process.
- Customer Experience Management – SAP Commerce Cloud comes integrated with a website editing tool that simplifies website design. The clean UI of the platform allows users to re-design web pages via a drag and drop interface.
SmartEdit tools also allow you to customize websites, choose different font styles, sizes, insert images, and many more. This also allows them to provide a different shopping experience to different customers to get what they want easily.
- Order Management – This helps in maintaining orders and purchases done by the consumer. This also provides an improved way of keeping track of money and transfer of goods. This tracking system ensures customers get the best goods without delays. This also plays a significant role in maintaining the logistics department.
An order management platform highlights completed or due orders, categorized based on priorities. It also keeps track of the product’s price, the mode of payment used, and other details like the date of purchase.
It also keeps track of the proposed day of delivery, its address, and the purchase status for any cancellations.
- Real-Time Customer Support – Customer wants a seamless service from the enterprise across multiple devices. And it requires a lot of labor to reach that level of service, but SAP Commerce Cloud makes that happen. The solution forms a single source of data where all the commercial data can be stored and analyzed. This way it ensures there is no gap in the services. When the seller and the consumer are all on the same platform, there is much less confusion and mistakes.
Real-time customer support provides all-around help to the customers that they serve. When the customer gets these services, it makes them come back the next time, which is very important for the growth of the business. The customer support team can also monitor the customer’s activities before making a purchase and can help them make the right purchase.
How to Integrate SAP Commerce Cloud with Existing Software?
SAP Commerce Cloud is a tool among other SAP tools like SAP Marketing Cloud, SAP Service Cloud, and many others. Also, the SAP Commerce Cloud can work with other non-SAP platforms while using the SAP HANA as the centralized cloud database.
Using other third-party solutions will require many changes in the existing system, making it a costly process. SAP Commerce Cloud saves all these efforts and makes the integration task very simple to execute.
Conclusion
SAP Commerce Cloud is a comprehensive solution to all the commercial needs of a business. It will provide you with the ability to give personalized treatment to each customer, increasing the customer retention rate. It is also very flexible to allow customers to get the same experience across all available mobile platforms.
