Most people think of social media only to target B2C services since the majority of the consumers spend their time on these platforms. However, B2B businesses can also create social media content to target their relevant audience and develop a relationship with them.
Get brand awareness to lead generation
Talking about B2C, generally, they use social media to generate brand awareness for their service or product. At the same time, B2B companies focus on getting the audience to their website, resulting in generating a lead. Here in this guide, we will cover some of the best creative social media content ideas for B2B companies.
Here you do not deal with the emotional end-users who may think from heart first or get driven by an advertisement. On the other end, you have another business. Here is an example: Taking out large loans for bad credit situations by direct lenders makes any person think first about personal reasons, especially if the need is urgent. While if these direct lenders sit together talking about their loan products, they will not focus on customers 100%. They also have to think about their competency in the market and competitors.
E-Book is a modern option
E-Books are among the best ideas to generate leads for B2B companies. Generally, E-books come at a cheaper cost and do not require multiple resources to create them. These E-books have great value and come with rich information related to a particular product or service. One can easily start creating E-Books with the help of a company blog.
Hence it is important to update the blog or the website regularly with useful content. Make sure to collect the blog posts of a similar topic that are doing well and then combine those posts into a single PDF file. You can get the front and back cover designed through a professional designer to add some style to it.
Infographics bring immediate attention
Infographics are popular, as they do well for B2B companies when it comes to social media. It is easier to present the industry-specific data in a specific manner with the help of infographics. There are several online tools available like Canva that can help to design these infographics easily. All you need to do is add a snippet of the infographic to any social media posts and share it among the industry.
But to get the full version, a visitor needs to come to your website and download it after submitting the lead information. This way, businesses can focus on generating leads through creative infographics. The key to creating a valuable infographic is to organize and make the experience easier for a reader.
Webinars are informative and interactive
Social Media is certainly the best platform to promote the webinar. Here one gets an opportunity to get the face of the event in front of multiple groups of audience. With the help of social media, you can remind the audience about the upcoming webinars and ask for the registration.
Nowadays, we can see many influencers and B2B businesses take advantage of social media to get the maximum registrations and views on their webinars. These webinars are popular as the prime source of generating leads that offer a higher conversion ratio. Since the audience spends a good amount of time watching the webinar, it is easier to convince them with the service or product in the later stage.
Podcasts help consume content anytime
The demand for audio content is increasing, and so is for the podcast. If your business creates regular podcasts for the services, then social media is the right platform to promote them. With social media, one can generate awareness of the podcast and make the audience consume content easily.
Podcasts offer great flexibility, as you can play them anytime, anywhere. The audience can play the podcast directly on Facebook through an audio player like SoundCloud. The podcast is the solution for B2B companies who wish to give a constant update about their services or other information.
Social Media Contest is a great trick
Generating leads through social media can be a tricky affair, but it is certainly not impossible. One of the effective ways to generate business leads for B2B businesses is through a Social Media Contest. One can announce a giveaway or contest for the services that the business offers. An awesome prize can help to generate hundreds of leads for the business.
There are a few steps, which one needs to follow while planning for a contest or giveaway. Make sure to choose the right theme and decide the basic rules of the giveaway. It is important to choose an eye-catching deadline and prize to promote the giveaway effectively.
Industry Reports are enlightening
Industry Reports talk about industry insights and data. This report is useful as the lead magnet to attract prospective leads. The industry reports consisting of insights and unique data make a valuable social media post as this information cannot be available anywhere. Hence nowadays, most B2B businesses focus on posting industry reports on social media platforms.
It is surely a good way to attract clients and leads that are interested in the respective service of the business. Here one can use organic as well as paid advertisement mediums to promote the industry reports and generate leads. Industry reports give an insight into what is actually going on and help to plan for the future.
Free trials are always popular
Nowadays, you can see businesses offer free trials for their services. A free trial makes it easy to attract customers and eventually convert them into regular clients. This free trial could be valid for a couple of days or months. Most brands like Shopify offer a free trial for a couple of days initially to attract clients. It is easy to create posts for such trial offers. One can do it through paid advertisement or organic ways.
Here is one suggestion for you. If you are confident about the campaign, then do not empty business savings. You can consider small loans or even long term loans with no guarantor for future use. One of the best ways is to create a custom page on Facebook. Here the goal is to move the visitor from the page to your website to sign up for a trial offer.
Paid Ads are worthy if you have good plans
It is common nowadays to see companies promoting their offers and services through paid ads. Paid ad has importance as the most preferred tool by marketers. It helps to reach the targeted audience in a short span. B2B businesses have also experienced the benefit of using paid ads. Here one can choose between google ads or Facebook Ads depending upon the budget or the offer that you have.
LinkedIn also offers paid ads for B2B businesses to promote their services to the wide audience available on the platform. Paid social media advertising is an effective avenue that delivers instant results. In the recent promotion of Shaw Business, they focused on LinkedIn ads to promote a video that shows the detailing work done with jelly marketing. One can choose images or videos to promote the services through paid ads.
Live Stream is the culture of today
The live stream option is available on platforms like Facebook and Twitter. It gives your followers and fans an insider perspective of the business. With a live stream, followers and fans can get live access to the business to build trust. It also shows the proven experience of the specific topic and the potential to influence the client’s decision.
Many influencers and businesses use the feature of live stream to show various events on a real-time basis. One can make the advance announcement of the particular live session on social media platforms. This way, maximum followers can get join the live stream.
Branded Images work like eye-openers
Images are significant as the all-time favourite content form for marketers. It is easier to grab the attention of audiences through images. We can see most of the businesses publishing unique images so that audience can easily remember their brands. This is also called branded content. With branded content audience can easily trace back the original creator.
With B2B business, it is important to promote the brand in several ways. Creating branded content is always the best way to promote the brand. It displays the brand name along with the message in the image. The brand PostPlanner always focuses on creating fun and colourful posts for their social media channels with their brand name.
Free Consultation is always in demand
If your business offers services, then free consultation would be the best lead magnet. Most of the influencers and B2B businesses offer a free consultation before signing up the client. The clients who sign-up for free consultation is considered as a valuable lead.
The chances of converting this lead are always higher since the customers who opt for free consultation tend to opt for the paid services. One can simply create a post for this and put it across all the social media platforms, including LinkedIn.
Referral Bonus is the best among reward schemes
The referral technique is trending nowadays to fetch new customers by the businesses. This concept is applicable for B2B businesses as well. If you see the referral offer promoted by the brand Yovada, it would be easy to understand the strategy.
They use this referral bonus offer to post on various platforms. Here the participants can share this post on various platforms to avail the referral bonus and hence more chances of winning. You can promote this referral post through organic and paid ways.
Conclusion is…
Most B2B businesses tend to miss these opportunities to promote their businesses. With little effort and creativity, it is possible to promote the brand and fetch leads easily through social media.
