Best Tips to Save Money in Google Ads

Google Ads is a promising platform and always delivers reliable ROI when done right. However, as the competition increases and more people advertise, it becomes costlier. It can be troublesome for small businesses with a limited marketing budget. 

You can’t do anything about your advertising getting expensive, but there is something you can do that will help you save.

Here are some Google ads tips that will help you save money on your ad campaigns.

1. Employ Geo-Targeting

The default location targeting setting of a new campaign is the country you are in. It makes sense if you want to target the whole country; however, if you target a specific region, then you must change your location targeting. Google offers advanced location targeting options, and you can restrict your ads to a particular location, which will prevent budget wastage. 

Even when you target multiple locations, you can create ad campaigns for each location and allocate the budget according to the performance and revenue of each location. This way, you can get more efficiency than targeting all locations or countries with a single ad campaign. 

2. Bid on Business-Intent Keywords

When you have a limited budget, it’s crucial that your advertising investment brings back money. It’s important to have a monetary return so that you can support your other business and marketing efforts. Hence, it’s recommended to focus or bid higher on business-intent keywords. Business-intent keywords have a high conversion rate and drive returns. 

For example, targeting the “kids football shoes” drive you more sales than “kids shoes.” Kids shoes is a broad term, and you have to go through more competition to get the conversions. Whereas the “kids football shoes” have a strong purchase intent with low competition, and you’ll get the conversion easily. So, filter out the keywords that are more specific and have a high-business intent to bid higher and generate revenues. Some, it’s hard to find purchase-intent keywords, and you can take the help of a Google ads agency or expert for the research and other advertising tasks.

3. Use Phrase and Exact Match Types

When you want the best cost-efficiency, you have to be specific with your keyword match types. Where broad match type can help you reach out to a huge audience, phrase and exact match type will help you target the specific audience, which will limit your reach, but boos the relevancy exponentially, resulting in higher conversion rates and low budget waste. 

4. Use Relevant Ad Extensions

Ad extensions are a feature that shows additional details of your business with your ad. There are various ad extensions available, and you must add 3-4 ad extensions to your ad to have a good quality score and ad rank consequently. Ad extensions help you stand out from other ads, which increases the CTR. Sitelink, Callout, Image, Call, Lead Form, Location, Structured Snippet, Price, App, Promotion, etc., are ad extensions that you can from your Google Ads platform. 

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5. Add Negative Keywords

Negative keywords are there to keep your ads from appearing on the keywords that sound relevant to you but aren’t. For example, if you sell new laptops, then refurbished laptops, your negative keyword. When you sell sports shoes, formal shoes related keywords are negative keywords for you. 

When you add possible negative keywords for your business, you avoid any budget waste due to irrelevant traffic. Marketing For You- a Google ads agency in Toronto witnessed a reduced budget wastage of 5% for their client after adding negative keywords. 

6. Analyze Your Competition with Auction Insights

You can access the Auction Insights reports from the Google Ads platform. Go to Keywords in the Left side menu and open the Auction Insights report. This report will give you data on the ads appearing next to yours, AKA your competitors. You’ll be provided with various data that you can use to study your performance against them.

Once you know the competitors are doing good than you, you can spy on their ads through some tool or manual search and figure out what they are different from. Once you have a good idea, optimize your ad campaigns for better performance. When you optimize your ad campaigns, it will improve the quality score, which results in low CPC and high ad rank.

7. Design the Best Post-Click Experience

Your goal is to get the conversion, not get the ads clicked only. So, it’s crucial for your landing page to be in sync with your ad copy and offer the smoothest browning experience on the page that encourage conversions. Make sure your landing page has what users intended when they clicked your ad. The landing page should nurture the visitors and offer a strong conversion action to generate your sales or capture leads. Landing page experience is one of the factors that influence quality factor, so make sure it’s the best. 

These are some tips that will help you save on your Google ads. These tips are really cost-effective, and you must include these in your Google ads strategy.

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