The global market for dental care is enormous! In 2020 the worldwide dental care market was USD 31.7 billion in 2020 and is now expected to expand at a compound annual growth rate (CAGR) of 5.9% from 2021 to 2028. The growing demand for dental care services has also led to an equal increase in competition among dentists. Today, potential patients search the internet to find credible dentists, book an appointment by calling or visiting the dentist’s office. However, dentists want their clients to schedule their appointments through forms or via call for dental appointments. One can create call-only campaigns by adding the extension to existing ads. Many dentists find it difficult to market their services to new patients. It is one reason why there are so many misconceptions related to dental marketing. This article highlights common misconceptions prevalent in dental marketing and the reality that lies behind them.
Marketing is easy because they are not on the priority list.
Reality: Today, there are more options available to consumers regarding dental care. Corporations in the dentistry industry are driving prices down, and insurance companies are squeezing margins. It’s getting harder than ever to recruit new, quality patients. Today, dental marketing is one of the most important factors driving a practice’s success. You soon may not run your practice if you do not begin seriously focusing on it now.
You Can Do Dental Marketing Only With A Large Budget
Reality: If you are the only dentist in the area, you probably won’t need enormous sums of money for dental marketing. Investing just a little in marketing will not suffice if there are many dentists around, especially if your competition spends a lot on dental marketing.
Competing in an industry with a high level of competition often requires a higher budget. You cannot expect to get the results you want when your competitor’s PPC campaign is less expensive but runs faster than yours because their budgets are enormous, and they have a lot more finance than you. Dental marketing techniques can find work for free or even at a low cost. However, investing in good, targeted practices is far more beneficial.
Online/Digital Dental Marketing Can’t Compete With Word Of Mouth.
Reality: Dental care marketers who use this marketing discipline have little faith in its success. According to them, dental marketing cannot positively affect patient numbers.
New patients often find their way to a physician’s office through word-of-mouth. 92% of consumers trust word-of-mouth recommendations from friends or family members. When combined with a comprehensive dental marketing program, word-of-mouth referrals can be the most powerful method for generating new patients. A patient who refers you to a friend or family member will probably immediately find your practice on Google.
You can find out how your practice ranks compared to other dental methodologies in your area by searching for dentists in your city on the Internet. The information you provide them via your website can include information about your services and insurance coverages. Reviewing on Google is of paramount importance. To book an appointment with you, they carefully research recommendations from their friends and family members.
You Can Save Money If You Decide To Handle The Marketing Yourself
Reality: You can get the best marketing results if your business invests some money in hiring potent marketers. However, to save money, you could ensure the marketing yourself. But if you do not capture one new patient a month which they can earn by marketing appropriately, you will lose more money than any gain! Your expertise lies in the field of dentistry, so let the professionals carry the procedure for you. A dental marketing agency can turn out to be a fruitful investment while looking at the big picture.
As An Agency Is Involved, There Is No Need To Monitor Their Performance.
Reality: Marketing agencies cannot be perfect. To determine how your practice performs, you need to understand its unique complexity and market dynamics. It is therefore essential to have the right fit. Compare prices before you buy. There are reviews available online, and you should follow the steps. A long-term contract should contain explicit performance guarantees. It is not as simple as finding the right marketing agency and letting it do its thing. Management and accountability are crucial in managing them. Ensure that the project meets all of its goals and delivers the results it promised. You should hire one dental marketing agency to handle all your marketing needs. Strengths and weaknesses are unique to each agency, and there are different specialties in different agencies.
Marketing Is Easy In The Dental Industry, No Specific Knowledge Is Required.
Reality: Twenty years ago, it might have been sufficient. Recent years have seen tremendous growth in the complexity of marketing in the dental industry. There has been an exponential growth in competition and winning over the last several years, and that will continue for many years to come. Investing in marketing will not alone lead to success; it is crucial to hire a dental marketing agency to guide you.
Wrap Up
It is common to hear marketing myths about dentists but do not succumb to them. Having a comprehensive strategy and execution plan is essential for success and growth in an increasingly competitive market. A dedicated dental marketing agency can help your dental practice grow exponentially. It can help you with the best marketing practices which can help you boost your monthly sales or client base. Thus, if you have the capacity to invest in a professional marketing agency, you must!
