As a start-up, your main focus would be on increasing brand awareness and promoting your business extensively. Hence, you intend to find channels and methods to boost your brand awareness.
Along with traditional marketing, you will need strong and effective digital marketing strategies to grow your start-up organically. You may wonder how digital marketing could help your start-up.
About 49% of users Google to discover a piece of information or find a product or service. Therefore, channeling your brand on digital mediums can boost your brand visibility and, in turn, make your business profitable.
By employing the correct digital marketing strategy, you can grow your start-up exponentially. In this blog post, you will learn effective digital marketing strategies. So, let’s dive in!
Email Marketing
You might think email marketing is a way older technique, and the certainty of its ROI is obscure. Email marketing may be an old technique, but the ROI it brings to start-ups is dramatically higher than most other digital marketing strategies.
A recent survey found email marketing had a handsome ROI of 122%. Therefore, as a start-up, you should find ways to conduct email marketing effectively.
Here are some practices for email marketing:
- Email Subject: Ensure that your email subject lines are catchy, attractive, and engaging to increase the open rate of your email.
- Body: Make sure the body of the email is not text-heavy, is written in a simple yet engaging language, and is concise.
- Explain What You Have to Offer: The best way to present your offer is by presenting the benefits of your offer. Moreover, don’t sound like you’re nagging or selling. Instead, bring them a solution.
- Consistency: Send emails regularly, about 2 to 3 times a week.
Search Engine Optimization
One of the essential digital marketing strategies is Search Engine Optimization or SEO. You may wonder – what role does SEO play? SEO ensures your website and the content on it are optimized according to the Search Engine.
A well-used SEO strategy helps in the following ways:
- Brings organic traffic to the website
- Reduces Bounce rate
- Increased click-through rate
- Increased SERP visibility
- The content is informative, offers value, is uniquely presented, and is readable
A study found 72% of online marketers consider high-quality content as the most effective SEO tactic. Therefore, including data, research, images, videos, and relevant information are vital points to consider while creating content. These pointers enhance SEO.
The easiest and quickest method to strengthen your SEO game is to run your content on SEO Checkers such as Yoast SEO.
Social Media Marketing
In recent times, the influence of social media has dominated most parts of our lives. Nevertheless, it also majorly influences our buying choices. Hence, as a start-up, you should focus most of your marketing campaigns on social media.
A study in Statista confirms 90% of marketers believe social media is essential for businesses. Therefore, you should utilize social media marketing to keep up with the times and the latest developments.
Here are some best practices for social media.
- Create informative and engaging posts
- Mentions thought-provoking data and research
- Upload intriguing stories and images
- Use all the types of mediums
- Engage with your followers, reply to their messages and comments
- Be consistent, post regularly
You may wonder how social media marketing would benefit you. Here’s how:
- Increases brand visibility and exposure
- Develops loyal customers
- Established leadership
- Generates leads
- Increases sales
Content Marketing
Did you know that 90% of B2C companies benefit from content marketing? Yes, content marketing is the pillar of digital marketing. It encompasses major forms of interaction with the target audience.
Moreover, you get to pass information about your business through various mediums with a strong marketing strategy.
Content marketing is a form of digital marketing generating the interests of your target audience in your products, services, or brand. In addition, content marketing does not comprise direct brand promotion. Instead, it involves sharing of online materials such as:
- Blogs
- Videos
- Blogs
- Articles
- E-books
- Social media posts
- Webinars
- Crash Courses
What impact does content marketing have on start-ups? Here are a few ways digital marketing boosts a start-up’s growth.
- Builds lasting relationships with brands
- Boosts brand recognition and visibility
- Creates credibility and authority
- Enhances company image
Summing Up
Digital marketing has dominated most channels of marketing. In addition, new methods and techniques to keep up with the trends are brought up each day.
Therefore, now is the right time to employ digital marketing strategies to boost your start-up if you haven’t already.
