Your packaging is what a customer will see first when they come across your product. It is the face of who you are, and it should be carefully chosen for maximum impact. Without design that truly resonates with people on an emotional level, your branding can fail before it is even begun to take shape.
Customers may not understand how much thought has gone into every aspect of their experience from start to finish because there was not enough care taken in delivering those messages through visuals like artwork designs or copywriting style.
The one way to make your packaging more personalized is to make it customized. For example, you can add inserts in the boxes for the personalized pre-roll boxes and make them look more luxurious and trendier. Moreover, with custom printing, you will be able to showcase your brand message and taglines on the packaging. Thus, it helps a great deal in promoting and marketing your business.
The Power of Unboxing
Unboxing is the moment that can either make or break a product. The unboxing video genre has exploded in popularity, with people making videos of themselves opening everything from new electronics to their most recent Christmas presents. Even Mark Zuckerberg got into the act by showing off his Oculus Rift headset through an unboxing video.
The packaging you use is more than just a wrap or container for your product. It is an essential element of the customer experience, and it can influence how they talk about your company, too.
In fact, even though all the content may be on that surface-level interaction with customers over only seconds long – from reviews to their social media posts – people who encounter great packing will keep coming back because there is always room for improvement in something like this.
Besides feeling good about themselves when using high-quality materials instead of cheap plastic bags at other stores, customers are likely going to come away impressed by any business that goes out of its way not just to make things easier but also better.
Choose Attractive Add-Ons for Your Packaging
Inserts can help you to increase your business and marketing efforts in many ways. For example, inserts are a great way to increase word of mouth or gain trust among customers because they stay with the customer longer than other forms of advertising, such as newspaper ads that only get seen once before it is thrown out.
Inserts do not have to cost much either, depending on what form of insert you want: folded cards may be more expensive per unit but could offer higher visibility when inserted into packaging like magazines while retrofitting an already printed card design onto another item would allow a cheaper alternative that still packs a punch.
Reading the insert card in your package is one of those things that many people take for granted. But it is a thoughtful addition to any purchase, and it can make all the difference when you need to say thank you with something other than just words.
A handwritten note tactic has become quite popular among online retailers – from personal eCommerce sites like Etsy or Shopify stores selling handmade goods up through large retail chains such as Amazon and Wal-Mart—and there are plenty of reasons why this trend may be sticking around.
A few other ideas for inserts include candy, a review request which will increase your orders with more reviews and product samples. All of these are cost-efficient options that help you spend less while increasing sales.
In the retail world, it is common to find little surprises like chocolate mints on hotel pillows. Similarly, you should try several ways through which you can make your customers’ shopping experience
more enjoyable with inserts that entice them or add value to their purchase.
Play with Colors
A deep, rich color can make even the most mundane object stand out. For example, if your company has a signature color, you could skip the printed box. Just get a close color to it as possible and then continue with vibrant colors too – like tissue wrap in its hue or ribbon of matching shade.
It is one of those simple branding tricks:
Your customers will be able to spot their order from miles away if they happen to catch sight through some faraway window.
Choose Packaging Material Wisely
Sometimes the simplest materials work just as well. A creative design will make any ribbon and box look good,
so don’t be limited to what you can find at a store.
Here are some creative and inexpensive packaging materials that you can use:
Aluminum foil is an excellent material for encasing individual items. It is also great to package up food because of its durability, low cost, and ability to be recycle.
Wallpaper works well as a unique decoration on the exterior of your package or boxes with packing tape securing it down, so no glue is need.
You could even take old hiking maps from discontinued routes which many people would love
getting back before they expire out their usefulness.
Twine will provide anyone who loves crafts with plenty more options like making bows around gifts with just one-stringed pieces instead of buying them ready-made at craft stores too. Wool or yarn wrapped carefully around delicate objects provides insulation.
The Use of Stickers
Printed stickers are a great way to make your custom packaging solutions stand out. They look enticing and are enough to allure your customers towards your products. Furthermore, stickers are an excellent branding tool. You can have your brand logo imprinted on the stickers in vibrant color,
and they will be enough to make your packaging prominent on the retail shelves.
The Final Takeaway
Packages are much more interactive these days with new features like scratchable surfaces,
which allow consumers to learn about what they are buying before it is even out of its original packaging;
QR codes allowing customers access to the product information on their phones and 3D images reinforcing graphics
for brands who want their products to stand apart from other packaged goods at the point of sale counters.
So, while it may not always seem like the cheapest solution,
you do not have to worry about your packaging design just because of a tight budget. In fact, sometimes thinking outside of that box and provides some great opportunities for creativity.