Email Marketing: 3 Things That Beginners Should Keep In Mind
Though social media marketing has become quite popular it’s still not able to beat email marketing. It’s seen that even though social media has pulled quite many customers over the year, many people still prefer getting notified through email rather than social media. And aside from that with it has also become a great source of income for those who are interested to earn from home online. Cause in various sites that are lots of job post when people are looking for experience email writers thus making it a popular skill to help generate a steady income funnel.
Email marketing is quite popular among people in the business circle. Businessmen tend to check their emails more frequently rather than post on social media. It’s one of the best methods to directly connect with the client.
Now you must be thinking email is just text how is it more effective and attractive than social media posts?
Well, in the past it was only text and nothing else but in recent years it has advanced by leaps and bounds. Now not only are you able to send an infographic but also use different mail templated to do various functions and provide a better user experience.
But is it that simple to create a template and send mail and get leads? Well, it’s yes and no. Here are 3 things you should keep in mind when doing email marketing, which may help you get visitors through your email faster.
#1. Make the template responsive
Well, we all know that people nowadays visit websites or read emails mostly on their mobile devices. Not only is it portable it is also with us all the time. And with the advancement of mobile devices over the years you can almost do everything for which you would normally require a desktop.
But here’s the thing the width of a mobile screen is not as big as a monitor. So while creating a table should keep it in mind to make it responsive so that readers don’t find it inconvenient to check out your mail when they are looking at it through a mobile device.
#2. Do A/B testing to learn about what users prefer
This is an important part of marketing. No matter what you do user preference is our main priority. We would always go with the best design and words which attract the users most. That’s why A/B testing is needed. In this phase, we present two samples of the same template to users with a little positioning and word changes and see which drives more traffic. This way we would have a better insight into user experience and know what to design to attract their attention.
Like, suppose in one of the templates you have put the call to action (CTA) button at the top left corner, and on the other, you have put it bottom center after the content. Now depending on which placement attract the visitor most, we can decide on the template.
#3. Remind your old subscriber that you are still active
Running everywhere to get new subscribers we tend to forget about our old subscribers who were previously very active but now inactive. This may be caused by the communication gap for a long time or they might not even remember because they didn’t need the service for a long. No matter what the reason is it’s best to remind them. Not only do they know you better but see that you still remember them they will appreciate you even more. Also, it’s easier to get back to old trusted subscribers than hoping and waiting to get new ones.
