From the Evolution of Advertising to The Modern World, Here’s How It Changed.
Well if you’re thinking that maybe advertising has just been introduced in the industry perhaps, we are in the wrong impression about it.
Advertising has been around for thousands of years now. Earlier Egyptians were the ones who knew about advertising. They used papyrus for advertising their goods & services. Later during the time romans used to advertise through mosaics & artwork to promote their work. And then the Athenians where they took advertising to a whole new level and that’s how we know that the Athenians are the ones who introduced the advertising.
This is when the evolution begins 17th Century
During the 17th century printed advertising was the most known advertising used. It was very common during that period. Can you imagine? During those times printed ads were used to seek and advertise employment, to advertise goods & services & to make announcements.
18th Century
Well moving on to the 18th century, is when the advertising industry boosted. Since the 18th century advertisements were used for manufacturing of products and services on a large scale so it was a necessity to hire writers and artists to make the advertisement more illustrating.
19th Century
This the time where people actually started going gaga over the newspaper & magazine. Newspapers & magazines started circulating in the 19th century now. And as the new technologies raised which made the newspaper & magazines cheaper and its available frequently and used widely as well.
20th Century
The 20th century is the beginning of massive things happening during this century. Newspapers & magazines were mainly used for publicity which was limited. Radio & Television evolved in that particular century which created a new sense of community. With time there were more channels introduced in radio & television with types of genre & entertainment. And that’s how the targeting got broader. Now during the time of world war, the government of that century decided to recruit people through the advertisement on television.
20th Century Later
Later in the 20th century the Internet was born and this changed the entire look of advertisement. The invention of the ad server and the entire advertisement worked solely on the internet. And they offered everything from free coupons to free internet access.
Later with time we move on to the 21st Century
21st Century
During the 21st century it offered marketers more choices in internet, communication, media opportunities and many more. During this century advertising meant a lot. It connected through people’s emotions and helped us understand things. It encourages people to buy products, goods & services. The Internet was not only the source of information it changed the manner of how people would do business, interact with loved ones and learn things.
Many got to know about the digital world since coved this was something new for the 21st century people. Covid made us realize how important virtual life is and it is important to understand as well.
The 21st century is the major influencing period where most of the changes took place from fashion to the internet to ecommerce and education and so many other things. And in the 21st century things really got competitive. Earlier as we read about the newspaper introduction with time in the 21st century the newspaper went digital everything was online live. People started communication through social media channels.
Digital marketing started in the 90s when people realized that with the help of digital marketing the message could reach super wide and it could create awareness about your product or brand. The famous world wide web was introduced in the year 1990 but many couldn’t use it but with time in the early 90’s to 20’s google was introduced. Later then in time social media channels were introduced as you see Facebook was only used to transform information later it got more recognized and then communication started with time.
The OTT platforms have increased as well. A Lot of users switched to ott platforms especially during the covid times, when people learned about Netflix, hotstar and amazon.
What does the future hold?
Since most of us are talking about the future now, as we can see about the current trends most of us have already predicted how the digital industry will rule later in the future. Since the AL technologies have always started evolving, in the coming century it would extend to a massive growth.
The introduction of google home the Alexa made a massive change in the technology. And the analytics of data made it cheery on the top.
Conclusion
The future of advertising and marketing looks very promising in the coming time. It is getting easier, and more consumer friendly. Learning about the history of advertising has helped us understand the complete evolution about it. Advertising agencies in pune like Public Media Solution are quite helpful to overcome the needs and the targets that your company or business is looking for.
Source: Mumbai Times
