Green iPhone and revolutionary Mac Studio first presentation of Apple 22

Smartphone

• Tim Cook began talking about new products by announcing that the flagship models of Apple smartphones – iPhone 13 and iPhone 13 Pro will now be available in green.
• Going forward, the theme of “green” electronics ran throughout the presentation – we were constantly reminded that
• Apple products use recycled rare earth elements wherever possible and consume less energy, thereby minimizing the harmful impact on the environment.

• As expected, Cook showed off the third-generation iPhone SE, which looks like the iPhone 8 but runs on an A15 processor (the same as the latest iPhone 13).
• The updated iPhone SE is positioned as a budget option (price starts at $429), but it has a 12 megapixel camera and supports 5G technology.
• The presentation also talked about the increased battery life, but specific numbers were not called. Probably, we are talking about
• A general increase in energy efficiency due to the transition to new optimized chips. iPhone SE will be released in three colors: red, white and black.

The tablet

• The updated iPad Air, following the iPad Pro, began using the M1 processor , which had previously proven its effectiveness in desktop versions of Apple technology.
• Cupertino engineers have added a 12-megapixel wide-angle video camera for calls, as well as 5G support to
• The tablet. iOS app developers will now be able to create apps and add them to the Apple Store right on their tablet.
• iPad Air will be available in two versions – with 64 and 256 GB of main memory.

• While describing the virtues of the M1 chip, Apple’s engineering program manager Angelina Kiazike mentioned
• That the new iPad Air is 60% faster than the previous model . Moreover, according to her, the tablet is capable of
• Twice the speed of the best-selling Windows laptop in the same price range. Considering the iPad Air starts at $599, that’s a pretty bold statement you will get new mushroom wallpaper which you can buy shrooms online.

A computer

• Like last time , Tim Cook and his staff spent a lot of time praising Apple’s own chips, which formed the basis of all the company’s new products.
• In November 2020, we were told about the M1 processor, and in the fall of the following year, we learned about even more powerful M1 Pro and M1 Max chips.
• This time , Apple engineers have prepared a new surprise for us – the M1 Ultra processor, which is essentially a pair of M1 Max chips connected together
• Thanks to the features of “apple” hardware, programs perceive this Siamese twin as one super-powerful processor, so
• that developers do not have to rewrite software to support the new architecture. M1 Ultra includes 20 cores – 16 high speed and 4 power efficient. It is eight times faster than the base M1 chip.

• The M1 Ultra processor is used in Mac Studio, Apple’s new desktop computer. Mac Studio looks like a thicker Mac mini with better cooling.
• We are promised that when processing most tasks, Mac Studio will be so quiet that you will not even hear its noise.
• The device comes in an aluminum square case with sides of 7.7 inches (19.5 cm) and a height of 3.7 inches (9.4 cm).
• For user convenience, there are two USB-C connectors, a Thunderbolt port and an SD card slot on
• The front of the case, and an HDMI port, four Thunderbolt connectors and two USB-A connectors,
• A headphone jack and an Ethernet cable connector on the back.

In the presentation, Mac Studio was called the “dream machine“, and for good reason – the top version equipped with

• The M1 Ultra chip will work 60% faster than the latest Mac Pro, and will be able to process graphics 4.5 times faster than it.
• Once again, the miniature Mac Studio is faster and more efficient than the full-sized (and cheese-grater-like) Mac Pro.
• Also stated up to 128 GB of RAM and the presence of a fast SSD-drive up to 8 TB. Alas, given the price, many of us can only dream of
• A Mac Studio – prices for models with the M1 Max chip start at $1999, and the version with the latest M1 Ultra processor will cost at least $3999.

Display

As conceived by the developers, Mac Studio should complement the new Studio Display – a 27-inch monitor with a resolution of 5K.

Previously, the only display in Apple’s lineup was the Pro Display XDR, which would cost you at least $4,999, so the $1,599 Studio Display is a budget model. For this money, we are offered a monitor with natural color reproduction,

three microphones and a noise reduction system for video calls, as well as a six-speaker audio system that guarantees “studio” sound quality. In addition, Studio Display will be the first Apple desktop device to support Center Stage, which can automatically track your movements during a video call and scale the frame accordingly.

At the end of the presentation, we were reminded that Apple’s transition to chips of its own production is almost complete – only the Mac Pro and iMac Pro remain to be updated, but we will be told about this another time.