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How Reviews Help Your Mobile App

Ever take a look at an app with thousands of laud-worthy reviews and ponder over how you could have the same for a mobile application that you developed? App reviews play a crucial role in the app’s performance and aren’t something you can choose to ignore. Reviews can prove to be more fruitful as opposed to paid ad campaigns or influencers when it comes to marketing your app.

The Importance Of Mobile App Reviews

Reviews might not be your first concern as a mobile app developer or as a mobile app development company as there are numerous mobile app KPIs to track to measure your success. However, whenever you search for a place to have lunch or decided which hotel to stay at for a business trip, then you’re well aware of the crucial part reviews play in the performance of a product and or service. Take a look at the following reasons why reviews play a vital role in your app.

Social Proof

According to Wikipedia, social proof is ” a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.” This means that users are interested in what others have to say about your mobile app. After all, have you ever read Google reviews of new properties and resorts and decided to get the real experience they offer? More positive reviews often help build trust in your app and business. Finally, apps with multiple 4-star and 5-star ratings seem to be a more reliable option than apps without user-provided information.

Users that leave positive reviews will convince people that are hesitant to download the app. At the end of the day, you can compare mobile app reviews to UGC (User Generated Content). Nothing is more powerful than a positive message from a colleague. This shows potential users that the app isn’t just working, it’s working very well, so it’s worth stopping people over time and writing a product review about how great the app is.

Mobile App Reviews Are Suitable For ASO

Your app may be already listed in one of the app stores with ASOs if you’ve kept ranking on your mind. ASO or app store optimization is the process of tuning an app store component so that your mobile app ranks higher in the store list. Most people focus on pre-release ASO strategies and how titles, subtitles, app store images, etc. work for them. However, it’s important to understand that the more positive reviews you have, the better your ranking will be.

An app that has a lot of keywords in the description but only a 4-star rating has fewer keywords in the description and outperforms another app with a high 4-star and 5-star rating. The higher the rank of your app, the more likely it is that your app will be detected and downloaded and that you will continue to receive additional reviews and ratings. 

How Do You Get Mobile App Reviews

Mobile reviews are a key part in your journey to digital success. How are you meant to get those reviews in the first place?

Have a Good Product!

It seems simple, but the most effective way to acquire positive mobile app reviews is to create a mobile app that people love. This means doing your research before creating the app to truly come up with a product that solves problems and provides your users with value. When you focus on understanding your users and their needs, you can provide them with features that encourage downloads and retention. And once you`ve successfully launched your app, pay attention to post-launch app optimization.

Besides losing users due to problems that can easily be solved, Continuing to update your app to make further improvements will give you positive reviews, especially if the updates fix issues that users have reported in the past.

Encourage Users To Leave Mobile App Reviews

Great products get mobile app reviews, but some users like the app but don’t want to leave their reviews. This is where the customer review campaign comes in. You may need to notify or entice users to leave mobile app reviews through strategies such as in-app messages, reward offerings, and email marketing. From time to time, users need a reminder that you value their feedback. This may be useful for in-app notifications. After the user logs in to the app several times, send a message asking how they like the user’s experience. After the user provides feedback, invite the user to leave this review in the app store where they downloaded the app.

This is straightforward. Some users need more than a gentle tweak to leave a review. In this subsection, we encourage you to launch a reward-based campaign. Invite users to leave reviews in exchange for promotions.

Conclusion

To sum up, app reviews play an intricate and vital role in the development of bringing up its visibility and its overall credibility which in turn helps you provide better custom mobile app development services to your audience.

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