The profile of a buyer persona for a company or business should be your main guide. When it comes to achieving new customers and satisfying current ones. All the information obtained from the buyer persona study can be used to develop content for a blog or create content offers of interest to the client. In addition, this information can also be used to create useful tools for the sales team. Accoring to eWorldTrade, Being in possession of a buyer persona profile will help you to be closer to the customer, know their problems and thus help them solve them.
The profile of your buyer person should be made from interviews and research of your current and past clients. Without forgetting to have the occasional conversation with the members of your team. Since many of they spend a large part of their working day in contact with those buyer persona.
In the same way, you must bear in mind that the end result of these interviews and investigations is to create a fictitious character, but with real data and information that represents the buyer persona.
And now that you know, in addition to all the advantages of creating a buyer persona profile for your business. How to avoid the most frequent mistakes when creating a buyer persona. You can start creating profiles taking into account the following points that we provide you so that you know how to create a buyer persona profile.
List of best clients
To develop the profile of your buyer person you will have to find the 5 or 10 best clients of your business. To do this, you can ask yourself questions like the ones we include below:
- Is the customer profitable?
- Which clients are the oldest?
- Is there feedback with customers? Is the feedback positive?
- Are you making payments correctly?
- Do you like working with this client?
- Does the job seem satisfactory to you?
- Do you provide a high ROI by offering the services requested by the client?
In order to answer all these questions, in addition to trying to meet with the most appropriate clients, you will be able to study all the data that you’re Google Analytics, your marketing automation platform or even CRM contemplates.
Interview with the client
The interviews with the clients you have selected will help you collect qualitative and quantitative information. Although it is true, the ideal would be to do this type of interviews in person to receive the information with the highest quality, but if it’s very difficult for you to carry out this type of task. You should also know that you can carry out surveys to gather the information you are looking for.
Below you will find a series of points that must be present in your interviews, each of them will contain those questions that you consider relevant to your business. Remember to also adapt the questions to your company. In addition to asking specific questions about your business, since if you limit yourself to asking general questions, the only thing you will get will be answers of the same nature.
- Demographic information: where you live, age, employment situation, economic position, academic profile, sentimental situation,
- Personal information: what are your tastes, interests, what you do in your free time, what hobbies do you have,
- Objectives and challenges: what are your priorities, goals to achieve,
- How it relates to the digital environment: what web pages do you frequent, what content is of interest to you, what are your profiles on social networks and how do you use them,
- How you develop or how you behave during a purchase process and even what your purchasing preferences are.
Creation of the buyer persona
Once you have in your hands all the necessary information about your buyer persona. You can create a profile that includes, among others, the following points:
- Demographic information.
- Personality.
- Interests.
- Goals.
- Needs.
- What is your purchase process?
When creating the profile of your buyer persona, we recommend that you create two. One of them more detailed and in-depth so that the members of your team can review it and another simpler to memorize it and identify a possible buyer person with ease.
