How to Create an Instagram Advertising Campaign for Small Businesses
Did you know that there are more than 140 million Instagram users in the United States of America alone? It is a massive mistake to not include Instagram and other types of social media into your digital advertising strategy.
When you have a business and set up your Instagram account, you’ll have the opportunity to share regular Instagram posts with hundreds of millions of people from across the globe. It is the perfect platform for an Instagram advertising campaign. It is up to you to capitalize on your opportunity for advertising businesses online.
The good news is that you’ve come to the right place to learn all about advertising with Instagram when it comes to your business or startup company. Continue reading this article to learn about the Instagram advertising tools and digital advertising strategies that your business needs to start using today.
Implement an Awareness Campaign
One of the best ways to market your goods or services and grow your brand is to start an awareness campaign on social media. The purpose of the awareness campaign is to push for greater brand awareness of your company. It helps to get your values and products out to consumers and potential customers.
The best part of an awareness campaign when you’re trying to grow a business is that it helps to show your potential customers what sets your business apart from the competition. Use this as a way to show what is distinct and exciting about your brand and the goods or services that you provide.
Instagram is huge when it comes to business marketing because users are likely to follow brands that they like. This means that Instagram is the perfect choice for you to use in order to launch an awareness campaign for your brand.
Start a Cause Campaign
A cause campaign is similar to an awareness campaign. It helps to get your brand out to new audiences and strengthen the bonds you have with your existing customers. More than ever, consumers care about the values of a brand and what that brand stands for.
A cause campaign is your chance to show what is important to your company like social justice issues, like Ben and Jerry’s Ice Cream. Utilizing a cause campaign is a great way to show consumers and customers the things that your brand values. You could partner with an event or help to promote an awareness day with your regular Instagram posts.
Cause campaigns are great because they allow you to connect with consumers and customers on a different level. They’ll help you to build loyalty as well as trust within your brand. This is especially true with customers and consumers that share the same visions and values that your brand does.
Promotions
A big way to increase your sales and grow your customer base is by running promotions through your Instagram account. This helps to reward your existing followers since they’ll get access to the promotion for your goods or services. It also encourages other Instagram users to follow your account so that they don’t miss out on great promotions that your brand has on offer.
Best of all, if your business sells products then you can link your Instagram account to allow your account’s visitors to shop straight from your account page. There are certain times during the year when you should consider running promotions. It is a great way to increase your sales and your consumer base.
If you want to run a flash sale then you should include a promotional rate with one of your regular Instagram posts during the day. Make the code only applicable for a number of hours to days to build urgency. This is also a great strategy if you’re about to launch a new product that your customers are excited about. It will help you see a surge in pre-sales.
Hold Contests
Contests are another vital component of any Instagram advertising campaign. These contests and cheap and easy to set up and they help you to engage with your audience. You’ll need to set up the rules for the competition and the sign-up before you make your Instagram post announcing it.
Some great rules involve requiring users to share your post or to tag a friend in order to enter into the competition and have a chance to win. You can also require customers to sign up with an email address. This is a great way to grow your email list and will allow you to make the most off of email marketing campaigns. Consider getting real instagram likes for chrome as well.
Product Launches
Another great thing to add to your Instagram advertising campaign is product launches. This is an effective way to get your customer base excited when you’re about to launch a new product or service. You’ll find that product launches are effective for building hype and excitement leading up to launch day.
This could help to grow pre-sales while also giving you a chance to show off the advantages of your product. Don’t neglect the value that comes with holding product launches. This is especially true after your company or brand starts to gain traction in the market.
User-Generated Instagram Content
A vital part of any Instagram advertising campaign is the use of user-generated content. This strategy for digital marketing involves customers and Instagram users posting a picture that features them using or wearing your products. This is most popular with companies that design and sell clothing.
This user-generated content could also include using a special hashtag that is related to your brand or company. It might also involve the Instagram user tagging your account in their post. You’ll see that these posts increase the awareness of your brand and company.
It also gives you ready-made content that you can use to continue marketing your brand to potential customers. The big incentive for Instagram users to take part in user-generated Instagram content is that they’ll hope that you repost or use the picture that they’ve provided.
The primary goal of a user-generated content strategy is to get your customers to take a particular action within a period of time. While there isn’t necessarily a time limit on a user-generated content campaign, you don’t want it to run on for too long as the message grows stale.
Use Your Feed and Stories
One big mistake that companies make when it comes to their Instagram advertising campaign is forgetting to make use of the Stories function. The main way to grow your brand and market your goods and services is through the Instagram feed. Still, Stories provide an instantaneous way to share additional content with all of your followers.
Instagram users watch hundreds of millions of Instagram Stories each day. Most businesses focus on regular Instagram posts and don’t use the Story function at all. There is a huge segment of your audience that you’re losing out on marketing your brand and your products to.
Stories can be stand-alone content or they can build off of the posts that you post on your Instagram account. You can even have Facebook Ads place your content on stories of other people as advertising.
Work With Influencers
A foolproof way to grow your customer base and gain a loyal following on Instagram is to partner with Instagram influencers. These influencers have tons of followers and can use their influence to market the benefits of your brand and your products to their following.
This means that influencers are a valuable part of any good Instagram advertising campaign. They have ready access to hundreds of thousands of Instagram users that trust them and value their opinions. Working with an influencer is a way to gain instant credibility and trust with a large number of people.
If an influencer posts something with their account then it is important that it abides by all FTC guidelines. This requires the influencer to label the post as an advertisement. Be sure to find an influencer that makes sense to work with when it comes to your brand as well as your goals.
Find influencers that have similar values to your brand. Do your research to see the work that they’ve done with other brands and how those posts have turned out. While you’ll want to find influencers with a large following, the way that the influencer engages with their audience is also important to think about.
Start Your Brand’s Instagram Advertising Campaign Today
There is no better time than the present to set out on an endeavor like starting an Instagram advertising campaign. These campaigns are the perfect way to build awareness around your brand and your company. Working with a cause is a great way to show customers the things you value.
Contests and promotions are also great ways to get engagement from your audience with regular Instagram posts. You should also try to find appropriate Instagram influencers to work with when it comes to your Instagram marketing campaign.
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