Business owners strive to acquire and retain customers under tough competition in the highly competitive field of commerce. Their innovative marketing techniques and irresistible offers and deals entice buyers to choose their brand over the competition.
In terms of online businesses, search engine optimization (SEO) is the most effective way of driving sales. The purpose of search engine optimization (SEO) is to increase the visibility of web stores in search engines and entice users to visit the website and buy from it.
By using a better SEO strategy, you will be able to reach a larger audience, which, in turn, will increase the likelihood of a higher sales rate. More than 50% of website traffic comes from organic search, and that’s a great thing you should consider SEO for your Magento website.
For your online store, you can use multiple tools and configure SEO. There’s a lot for Magento-based eCommerce businesses since they are blessed with SEO features. And those features are the title tag, Meta tag, and page URLs. With the help of Hire Certified Magento Developer, you can build a website where you can configure SEO settings easily, to drive organic traffic and rank it higher in search engines.
Magento is one of the best open-source platforms you can consider to fulfill business needs, such as SEO optimization. Here, you will get to know some tips for enhancing Magento stores SEO ranking.
What Does it Take to Make your Magento Store Rank Well?
They say you need to build a website for a user instead spider, and they’re right. To rank your website, search engines must find your content quickly and efficiently, and most importantly, it makes sense of it.
What should you do to rank your eCommerce website?
- The first and critical thing you need to keep in mind is the technology that you are using in your website. Yes, the website’s technical foundation should be as straightforward as possible because it helps search engines to understand your website.
- Another thing you need to make sure of is relevancy. You need to make sure that you provide relevant content to your website. You can do that by creating content that’s helpful and informative for your users.
- The last but minor thing is a link you provide to your website, defining authority and trustworthiness.
A Magento SEO Checklist to Improve Magento Store Ranking
Now when you know what Magento SEO is and what does it take to rank well, it’s time to see how you can optimize your store like an SEO professional in the following steps.
1. Inspect your website
Before doing anything, you must audit your website to make it better than before. Many websites are changing keywords and other things to get a better ranking. But that’s not the case now, as you have to look at the current condition of your website.
As part of the audit, you need to check both the www and HTTP versions of your site because you must tell which version you are using to crawl. If you don’t provide a single version of your websites like www and HTTP, chances are search engines will index multiple versions of your site.
When it comes to Magento SEO, you need to make sure that the content of your website is organic because search engine hates duplicate content. Another thing you need to keep in mind is Meta description, title tag, and page speed to ensure you have an error-free website.
2. Revamp Product Categories
Product categories are the crucial part of any eCommerce website since their customers land the most and purchase. You can change the Meta tag, title tag, and product description to better rank your website.
3. Change a default homepage
Visitors are redirected to the homepage when they click on your website link, and that’s why it is essential that when they land, they find some appealing visuals and information. Retailers often revamp homepage to give a different experience to their customers, and that’s great.
To keep visitors engaged with the website, you need to provide more than a logo and design. There are many Magento themes you can use from default Magento and use to get the best user experience for your customers.
Par from these things, you should also focus on page content because visitors come to your website. Since website content plays a crucial role in helping your visitors, it needs to be as good as possible. Ultimately, you can create content that provides a solution to your visitor’s concerns.
4. Personalize product pages
There’s no doubt that product pages are the cherry on the cake for any eCommerce store, and that’s it should be as stunning as possible. Infect, product page is where your visitors decide to make a purchase and become your customers.
If you want your visitors to convert into customers, you need to configure SEO and optimize your product page. The following are the ways with which you can ensure good search engine rankings for your product pages.
- Make use of a custom URL for each product page
- Provide Meta Tag and Title Tag
- Add product description
- Add a relevant keyword
- Enable customer reviews
5. Check for website speed
Website speed is the maker and breaker of the business since if you have a website that runs like a turtle, you may cost a customer. You must optimize your website for speed as that’s how you can enhance the number of visitors to your site.
You can do this by compressing product images, lazy load speed, enabling flat catalog, and full-page caching. You can also do this by reducing unwanted extensions since Magento offers a range of extensions for its users. Magento 2 extensions are the best choice you can make for your website but make sure you choose extensions that your store requires.
6. Add social media channels
Social media has a significant impact on the site’s SEO and builds trust and authority of the website. You can use different social media channels for your website to help your visitors share the content or information they like, which will enhance your site’s visibility.
It means if your Magento store doesn’t have social media buttons, you should add now and reap the benefits.
The Final Verdict
It is not wrong to say that eCommerce has become more competitive than just a business space. If you want to succeed, you have to keep up with the best SEO practices and build smart-minded strategies.
If you search for Magento Optimization Service, M-Connect Media can be the one choice you make as they can help you address everything you need to require.
