Marketing strategies and consumer insights to help you plan for the future in 2022

Looking back to move forward may seem counterintuitive. If the pandemic has taught us anything. It’s that lessons from the past can help us navigate an uncertain future. Which cover everything from compelling consumer insights to trends that are here to stay.Expert research on how the future is shaping up. We hope that this collection of top marketing strategies, useful insights, and truly inspirational perspectives will assist you in being prepared for the digital age.

Marketing strategies that will allow for expansion beyond 2021

Sustaining growth through an effective omnichannel strategy

• Savvy brands understand that consistently showing up for people wherever they are, online or offline, optimises business.
• Developing an omnichannel retail strategy contains critical thought starters on how to transform your business and provide a seamless customer experience by leveraging the right tools, technology, and talent.
• Looking for digital talent for your business growth contact digital marketing expert in India.

Using video marketing to capitalise on the rise of connected TV

• The rise of connected TV has sparked a global streaming boom, which means new opportunities for brands to access new and difficult-to-reach audiences and form deeper connections with them through video marketing.  Use video marketing to better measure and optimise engagement.
• This interactive feature explains in a nutshell why connected TV is the streaming platform you can’t afford to ignore.

Increasing the potential engagement of finance apps

• Digital banking is becoming more popular in APAC, with people preferring apps as their preferred channel for banking and interacting with financial institutions.
• Brands with stand-out apps are able to maximise their apps
• Transform them from complementary marketing channels to full-service platforms.
• Our article explains how to maximise the potential of your finance app by providing users with the services they require to achieve their financial goals.

In times of uncertainty, adopting an experimental mindset

• Testing new marketing strategies can open up new paths for business optimization and help future-proof brands.

Increasing gender equality for the benefit of people and businesses

• Our article identifies three practical steps you can take to improve workplace gender equality and create a more diverse and inclusive culture that benefits employees, customers, and bottom lines.

Insights from consumers and markets are shaping the future.

What do the top Search trends reveal about consumers?

Every day, people all over the world use the search bar to satisfy their curiosity and learn more.

The Year in Search report distils billions of searches into five consumer insights. Trends that will guide your marketing strategy in 2022.

• SEA’s internet economy has roared for a decade.
• APAC’s gaming markets offer a variety of growth opportunities.
• A future without third-party cookies that prioritises privacy
• People all over the world use the search bar to satisfy their curiosity.
• The global privacy landscape is rapidly changing.
• It is critical that brands have the right tools.
• Strategies in place to prepare for a privacy-focused future.
• Improve performance to help you prepare for the future of digital marketing.
• The increased use of digital services.
• How brands and marketers can deliver customers satisfaction at every stage purchase journey.