Having a marketing strategy to promote and drive your business is very crucial. And that goes for both the real-world as well as the digital world as well. In the real world if we want we can do it manually if we need to or hire someone to do it and depending on our profits and connections we can even expand overseas which can take a lot of toll on our budget. But what about the digital platform? Does it have the same issues?
Why choose the digital platform?
No way not only is it cost-efficient there are lots of resources for this kind of work. And it’s also worldwide meaning as long as someone has an internet connection and device to browse the internet then he is a potential customer. Besides this, there are a lot of tools that help you to not only monitor your site and offer you a platform to promote your business but allow you to look into user behavior and activities as well. But many of these tools are premium and require a steep price to sign up. But luckily there are google tools most of which are free and easy to use and well effective as well.
As we are marketing our site in the digital platform with such tools our main target is the search engines. We want our site to be ranked on top of the search engine result pages so that people may across and approach our site for their needed services. And Google search engine is our topmost target most of the time. That’s because not only is it the most used search engine out there but also it provides a variety of tools to help us in getting the data for marketing as well as a platform to market our site not only on their platform but also on other platforms as well. And the best part is you can start using most of them for free. Also, by registering your site through them your site will be indexed faster in the search engine.
Tools
So let’s talk about some of them and learn their basic uses as well as integrate them into our site. Cause after all you can start with them for free just using your gmail.
# Google MyBuisiness
Now one of the most useful and fastest ways to register your business and get a good ranking is to use Google MyBuisiness. By claiming your place in this you are not only able to obtain a good ranking in the search engine but it also works as a digital business identification as well. Which is essential for marketing as well.
# Google Analytics
This is one of the most useful tools that google has provided us. Not only does it give data regarding user’s activities, but also the status of the pages that are visited and which are the most popular and attract visitors more.
# Google Search Console
In the past, it was known as Google Webmaster Tool. Just the name changed but the functionality is still the same. Unlike analytics which calculates the user’s on-page activities the search console looks up how the visitor search for your site and which keywords are mostly used.
# Google Trends
Unlike the previous tools which show reactions of users the trend is mostly used to lookup the current trend and popular keywords relative to your niche and help you set up or update your content accordingly.
# Google AdWords
When it comes to ads in google who hasn’t heard of Google AdWords. Not only does it enable you to customize and add ads to promote your site it can also generate an income funnel by combining it with other platforms such as streaming sites like youtube, streaming plug.
Final Thoughts
Besides helping in ranking your site in the search engine having knowledge of these tools is essential if you want to work as seo expert to not only earn in the real world but also earn from home online as well.
