Search engine optimization or SEO for short is used by people all over the digital platform to optimize their sites for the search engines so that their site would be on the top of the results. Why? Cause it’s shown that when searching for something on the search engine people tend to follow the links of the first or second pages at most. It’s very rare for people to go after that. Thus sites continuously try to rank up here. It’s mainly divided into two. One is on-page seo and the other is off-page seo.
The on-page seo is mainly done within the page. Like sorting code, optimizing assets and contents, and so on according to the search engine guidelines. Whereas off-page seo is done outside like generating backlinks, ads, and so on.
Well, let’s not talk about the off-page seo at the moment as it’s not what you are here for right? What you want to know is regarding on-page seo. I am not going to tell about you should do. Cause you would find lots of things regarding that with just a little click of a button. What I’m about to inform you is about what you should avoid. Let’s look em up, shall we?
#Duplicate content
This is the most common and the most dangerous thing to do when doing on-page seo. There are various times it’s seen that many websites would copy contents from places without the consent of the content owner. Which can lead to serious legal issues if the content owner has a copyright on the content. And even if you have the consent of the owner utilizing duplicate content isn’t the best idea. As they were already indexed for other sites. So using them as a base to rank up your site can be tricky.
#Keyword stuffing
Keywords are the terms that are used to search for your services in the search engines. It’s depending on them that your site is suggested. So while preparing content for sites, they make sure to add their targeted keywords to them. For freelancing sites, they would basically add keywords “earn from home online” or “income funnel” in their site content. The more they are included in the contents the more they are noticed by the search engines. But that doesn’t justify that you would keep using them where they are not needed. This type of excessive use of keywords is known as keyword stuffing. And it’s best to avoid them as they not only violate the search engine term but also ruin the image of your site in front of the visitor.
#Brokern links
Search engines give high priority to both internal and external links that are present on site. So it’s best to do a regular sweep of your site on a regular basis and fix them to avoid such issues.
#Slow load time
If the site takes up a lot of time just to load then not only would it affect your ranking but also hamper the traffic of your site. As visitors don’t appreciate waiting for a long time to view a site. That’s especially true for people who visit using a mobile phone. So when optimizing your site’s speed, don’t just look to speed it up for desktop you must also consider the mobile platform as well.
Final thought
These are some of the things that you should look out for when working on your site’s on-page seo. As for the other things that are not mentioned when you try to resolve these mistakes you would eventually come across them and learn about them. So, best of luck, and hope these would be able to help you out if you are just starting your seo journey.
