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Marketing a startup can propel it to new heights of success, but you must learn how it’s done first. By mastering marketing, you’ll build businesses better and faster. That’s why we’ve put together a small guide to help you with marketing for your new startup this year.
Use SMART Goals to Focus Your Effort
Marketing a business is just like doing anything else, so use a similar approach. For example, most experts recommend setting specific goals. They should be on a time schedule, too, and you need to track them. By using measurable goals, it’s easy to see when you’re on the right track. Then, if something needs to change, it won’t take you long to notice.
Remember to Check Your Analytics
Another way to track your company’s progress is by taking a look at its analytics. This will tell you where customers are finding you online, and you can optimize for that. Getting tons of traffic from a particular keyword is a good sign. Then, you can make it a central part of your focus.
Build a Brand on Social Media
First, you need to build a presence on social media, and you should’ve done it yesterday. If you haven’t already built one, it should be your top priority. Once you have a stable following, they’ll share stuff with their friends, marketing for you. Don’t post too much on social media, but make sure you’re posting regularly. Too many posts can be overwhelming to customers, and you don’t usually want that. Still, consistent posts are the most effective way to build a following.
Implement a Referral Program
Each time you post something on social media, include a referral link to share with friends. Your followers can send it to their contacts, and they can earn something if they buy. That way, you’re constantly getting new customers from the ones you’ve had already. It doesn’t need to be a huge reward for it to be enticing. As long as it’s something tangible, people will scramble at the chance to earn it.
Hire an SEO Specialist
Also, you must design the content on your site to attract search engines. Otherwise, you’ll miss out on tons of potential clicks when people search online. If you’re not sure how to optimize content yourself, hire an expert to handle it. SEO specialists are pros at attracting the watchful eye of search engine algorithms. By getting their attention, you’ll see much more traffic overall. This is one of many great ways to utilize marketing for your new startup.
Send Automated Texts to Previous Customers
An automated text message does more than you think, and they’re effective tools. Since you don’t have to do anything beyond setting them up, automated messages are also simple to use. Once you’ve accrued a decent customer base, make sure to collect their contact info. Then, you can send previous customers a discount code once in a while. Simply giving them a discount should perk their interest, and you’ll see a few more sales.
Design an Intuitive UI for the Website
It should feel easy to use your company’s website, and if it doesn’t, you’re losing customers. Redesigning the UI can make a much bigger difference than you’d think. Plus, it doesn’t cost much to get it done. So, if you’re looking for somewhere to invest a little time, update the UI and see what happens. Hiring a freelance designer isn’t hard, even if you’re not an expert coder.
Update Your Google Business Page
Your page on Google does way more for the company than you think, and it should always be up to date. If it isn’t, then customers won’t see what you’re selling. Make sure it always has your latest sales listed, and update it once a quarter. That’s going to prevent missed sales due to a lack of current info.
Post With Regular Frequency
Suppose you’ve opened a blog to market the company’s products, and it isn’t performing well yet. If that’s the case, you shouldn’t just stop doing stuff there. Instead of giving up on it, make sure to post regular updates. Most blogs take time to build traction, and you have to stick with it for a while to pay off.
How to do Marketing for Your New Startup
Building an online brand takes effort, but it’s something you can do. Hopefully, the advice in this guide will get you on the right track. From there, it’s up to you and the effort you’ve invested.
