The Different Types of Websites for Your Small Business

Around 38% of users will stop interacting with a website if they feel like it has a poor design. As a small business owner, this hurts your business by preventing people from ordering and creating frustration.

If you want a website that aligns with your business goals, you must first understand the different types of websites available. In this guide, we discuss the different website options for your business.

E-Commerce

E-commerce websites are the most popular choice for businesses that sell products. The goal of these sites is to draw in visitors and make a sale.

Businesses with an e-commerce site want it to be easy to use, accept electronic payments, and show their products. A website that isn’t user-friendly can lose sales.

Consider hiring a web design agency that understands the importance of a website that is easy to use.

Support

Support websites are common with tech companies. Support sites provide information on solutions to common hardware or software problems. Some businesses may use these websites for customer support information.

These sites may answer frequently asked questions, provide forums, fix common technical issues, or list ways to contact a representative

Blog

Blogs were once websites for personal use but have since evolved into use for business websites. Blogs have informational articles or journal-style posts on varying topics.

These posts can provide in-depth expert information on products or services and cover topics related to your business. This allows companies to introduce more content into marketing strategies and draw in customers.

Lead-Generation

When building a website, you want it to open up doors for more customers to find your product or service.

Lead generation sites start relationships with visitors. Sites do this by providing forms that gather customer information. They may also offer downloadable content and introduce people to the product or service.

This is an excellent option for a small business website. It helps them build clientele, spread the word, and understand their audience.

Branding

A branding website’s primary function is to inform visitors about the brand by telling them about the company and what it offers. When designing a website for branding, you want it to be visually appealing and well-designed to display a clear brand.

These designs promote brand awareness and create interest.

Brochure

When building a website for your business, Brochure websites are one of the most simple to create. As the name suggests, the information you’ll find is like what you’d find in a company’s physical brochure.

These websites give information about the company, its products, and its services without the option to buy online. This builds more contacts because the customers need to reach out to place an order or book services.

Learn Which Types of Websites Are Best For Your Small Business 

Designing a website for your small business is one of the most important steps you can take to increase awareness and generate income. Decide what goals you want to achieve with your site to choose which types of websites align with your vision.

Want to improve marketing for your small business? Check out some of the articles in ourmarketing section.