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Blog MarketingBlogging Tips

Tips to Design your Blog Post for Effective User Engagement

A successful blogging website creates the content which are trending and builds readers attention by keeping him engaged. It is difficult to maintain a blogging site as it needs a lot of hard work and creativity. A Blog Post should be interesting to read and should market your brand and product wisely.

If you have a blogging website which you want to rank well and get known by the people. You should try to create something which keeps your readers engaging and attentive.

Here are some of the best tips to by which you can get more traffic by engaging the visitors.


If you have multiple advertisements and pop ups in your blogs it is possible that your visitors may find it irritating and may get frustrated.

This thing will ultimately result in downfall of traffic and will hamper the user experience. A blog with so many advertisement and pop ups never success in gaining effective user experience.

This means you should only have limited number of advertisements in your blogging websites. Show your specific content in an attractive way by removing so many pop ups and advertisements.

Your visitors may face loading speed problems because of high number of advertisements. So try to avoid so many advertisements on your site to gain user engagement.

Focus on Audience Interest

You should try to focus on audience interest as it is only the thing which will get you higher amount of traffic and engagement.

An audience interest is only gained if there are things which relate to them. This means an audience won’t adjust for your blog therefore you have to adjust according to their interest.

To find the interest of your audience you can use various tools available in the market or ask them about their interest directly.

This tip will help you to gain more user engagement as your user will find it more interesting to read your trending topic which relates their interest.

Create something Unique

The most valuable tip that you can prefer is to create something new in the market. People try to look out for the topics which have not been ever seen or remain unnoticed by them.

For example, creation of Facebook or Instagram pages are normal to trend. You should look out for the best and the top most website which has already talked about the same topics.

Just identify the things which are missing and are not told by them and convert it into the opportunity, write your own unique content.

Once you know how to make your content unique it will gain more attention as many people will love to see something creative and unique this can also increase in the number of social shares and positive reviews.

Comment Section

Look after the blog which seeks more attention and build a niche marketing strategy for the ones who get lot of comments.  For this you should have a well structure comment section where users can share their experience related to the blogs they read.

These comments will give you a glace about how well your blog is performing in the minds of your readers.

Your readers also get a way to suggestions from where you can know the interest areas of users this will definitely increase your user’s engagement for your blog where people can share their ideas and thoughts easily.

Promote Your Content

When you are over with quality and unique content it’s now time to share and promote your engaging content.

It’s necessary to ask some important and relevant questions to your audience in order to promote your content. You can set a trend by asking engaging questions to promote your blog posts in group.

You can do this type of promotion over mails and Social Medias and also by using guest post strategies or third-party promotion.

Internal Link Building

Internal links in a blog can work as a miracle to your blog. A research shows that internal links engage the people by 70%.

They are also good in terms of search engine optimization which also reduces bounce rate and generate page views per visitor.

Link your posts and blogs to the relevant internal links and texts. For example an educational blog for “types of hosting” should include a “buy hosting services at affordable price”.

You can also add related posts to the blog which will gain a change to view another type of blog.

However, keep in mind to only use these types of strategies to limited extent and not more than that.

This means using extra internal links and related posts can hamper your content quality and may annoy the reader.

Navigation Menu

When we talk about navigation menu it is a bar on the top of the website which usually displays pages, links and categories.

Use the appropriate rule of navigation structure and make sure you use subpages and other important categories.

Do not overwhelm your navigation menu by filling lots of things into it. Use short descriptions to tell the related things.


In conclusion, you may get different tip owning website which tells you about the user engagement process and how can you make it more effective.

Here we have discussed the most essential tips to design your blog in the best effective and efficient manner.

Going through these tips can surely make your blog more engaging and will definitely bring you more traffic onto your website.

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