Amazon is the biggest online shopping site in the world, and its name is based on the largest river. The company sells everything online from grocery to clothes, fashion accessories to footwear, cookware to beauty products. You will be surprised to know that according to the recent reports, the market share of Amazon in the United States e-commerce retail market reached 50%. Also, more than 90% of people say that they prefer to shop from Amazon as it is more reliable than other online shopping websites.  Moreover, at present, there are two million active sellers on this e-commerce platform, and at the beginning of this year, around 280,000 sellers had joined Amazon. Not just that, around 1.2 million sellers are expected to join this site by the end of the year.

Now you must have understood that there is tough competition on Amazon, and it’s not pretty easy to grow on it. So, you need to find a way to stand out in the competition, focus on the right keywords, sell unique products and take advantage of PPC advertising. There are many Amazon PPC automation software available in the market, which you can use to gain an advantage over your competitors. 

In this article, we will put light on a few of them. However, before proceeding, let us discuss why your business needs Amazon PPC management software:

• Increase sales and optimize campaigns
• To save time
• Alleviate advertising cost of sale
• To qualify for Amazon Buy Box

Top 6 Amazon PPC Management Tools

• Helium 10

Helium 10 is one of the best tools to boost your sales through Amazon paid ads. It is all in a platform with multiple tools to automate and visualize the PPC campaign. You can easily elevate your ROI and minimize ACOS to create an effective campaign by using this software. Also, it allows you to find the maximum value keywords to increase organic traffic. Its platinum (the most basic) versions cost 49.50 $s for the first month.  In addition to this, to have the smoothest experience possible Helium 10 customer care team provides 24×7 support.

• Scale Insights

The next in line is Scale Insight’s Amazon PPC automation software. This amazing software takes AI automation to the next level and is very popular among 8-figures Amazon FBA business owners. It allows you to set your own pay-per-marketing rules and uplift organic sales through dynamic real-time bidding. Scale Insights’s basic version starts 29 $ per month, and fortunately, it comes with a free 30 days trial. Like Helium 10, its customer support is available 24×7 to optimize your campaigns. 

• Teikametrics

Teikametrics is a powerful AI tool that combines automation, data science & Amazon experience to boost your sales and ROI. It helps you to build, optimize, and analyze your Amazon pay-per-click campaign. By using Teikametrics, reach your business goals, including sales, growth, & profitability. It is important to know that Teikametrics is about to upgrade its platform to Flywheel 2.0.

• Ad Badger

This advance is specially designed to reduce the cost of the Amazon PPC campaign. It has several automated features and runs a lot of tasks to alleviate the ACOS (advertising cost of sales). One of the amazing features of Ad Badger that make it different from other Amazon AI tools is negative keyword updater. Also, it can scan the unprofitable keywords every night to increase the effectiveness of your campaign. It costs 87$ per month and includes various training modules.

• Downstream

It is an enterprise-level management tool made for agencies. You can invest in this tool to manage your campaigns effectively and beat the competition. Some of the key features of this tool are keyword harvesting, dayparting, and custom reporting. To subscribe to it, you have to pay 359$ per month; however, you can use its free trial to learn about the features. 

• PPC Entourage

PPC Entourage is another incredible tool to grow the profits on Amazon. At the cost of $47 per month, this software effectively optimizes and scales your campaigns so you can focus on growing your business.

Read More: 8 Steps to Selling on Amazon: Amazon Beginners Guide

The Bottom Line-:

Hope you found the above information helpful and will consider the above software to enhance your next Amazon PPC campaign.