The book Brand Identity Essentials tells us that the word logo is derived from the Logotype, which means a piece that contains letters, a single word, or a logo design. One of the most important things you do after starting a business is thinking about its logo. A logo is a symbol that represents your company in a symbolic or graphic language. It makes people know about your business.
When do you see four rings placed horizontally and intersecting each other, what comes into your mind? Yes, it’s Audi’s car logo. A logo is essential for your business. It can attract people towards it in no time. And once a business is established, people love and trust its logo. A logo is one thing that comes to people’s minds when they recall your business. Your logo will represent your company everywhere.
Below we will discuss 8 principles to keep in mind when designing a logo for your business.
8 Things to Keep in Mind when Designing Logo
1. Keep it Simple
Even if your business is creative, related to art, photography, drawing, dance, and music, make your logo simple. You might think why an art company should have a simple logo? They need to show their creativity so, why a simple logo? The answer to this question is that they can even show their creativity in simple logos. The reason for keeping your logo simple is that it is not a drawing or painting. Even a single tick mark is one of the world’s top sports brands. Yes, it’s Nike. It should be easy to see and understand.
2. It Must Be Different
Think about all the logos you like. Do they relate to one another in any form? Very less likely. That’s why you remembered them, and they’re unique. Your logo should always differ from the rest. Even if your brand and services are good enough, when people see that you have copied a famous brand’s logo, they’ll turn away from it immediately. It is one of the biggest turn-offs of customers, and they will not even try your services and leave to never visit again.
3. Readable Text
Some logos only have text in them. Design the text in the ways you like, but do it in a way that your readers won’t have to focus on it so hard to understand the written text. Again, think of some major brand examples. They have beautifully written texts, but it is very less likely that you find anything difficult to read. Select the typography that matches the purpose of your logo and is easy to read. At least, the main headings should be in the text that has easy readability if you want to use super fancy and italic text.
4. Can be Used Anywhere
Companies have their logos printed on their pens, notebooks, walls, envelopes, and more. We design a perfect logo in a way that it can appear on a pen, coffee mug to billboards, with any background colors. The thing on which the logo needs to be printed should not matter. For this purpose, you can also make different versions of the same logo.
5. Design Depends on the Field
A children’s play area or amusement park logo needs to be colorful. Black, brown, and white are alike colors and serious formal typography doesn’t suit those places. Similarly, if we associate amusement park designs with police stations, law firms, and government offices, it would look stupendously non-serious. That’s why it’s necessary to understand the nature of the substance and then design it according to it.
6. Make it in Black and White
When you design your logo, make it in black and white. Colors can hide the defects of the logo so, making it in black and white will reveal if it’s built beautifully or not. The logo designs of Nike, Adidas look good in black and white and even when they are colored. So, this is a good way to test your logo.
“If you can’t make it(logo) work in one color, it’s a crappy logo.”
7. Free from Time
They don’t make logos that get outdated after some time. The Coca-Cola Company logo was made in the 1880s. It’s more than a century old, and the logo is still the same and rocking. However, you can add pinches of modern graphic design to your logo without changing its original design. For example, the logos of Coca-Cola, UPS, Westinghouse.
8. Know your Audience
Just like many other things in a business, where one has to consider his target audience, you need to do that when making a logo too. Your logo should appeal to people who are your target audience.
Final word
When we say keep the logo simple, it doesn’t mean it should be boring. Just avoid the clutter in the logo. Look at the McDonald’s logo. Only an M letter. And look at how much this brand works and how people love their logo. See the Twitter logo? It is only a blue sparrow.
But it doesn’t mean you should also start putting your name initials like this and make its logos. Copying someone would badly ruin your business and reputation. Use your creativity and put time and effort into making your logo. It’s a thoughtful process. If you want to make an attractive and professional logo, you can reach out to affordable logo design services. And in the end, remember that art is about imagination, no rules should bind you. Of course, you have to follow them if they are making your work great; We made them to do that. They are not made to restrict you.
