Though it’s scary that 20% of small businesses fail within their first year, it’s also easy to prevent your startup from falling into these ranks. Budgeting, engaging users, and designing an awesome digital marketing campaign are all actionable steps towards success.
Here, we’re going to talk about some types of advertising that you can use to generate online traffic. Read on to learn how you can use the marketing industry to generate leads (and, ultimately, sales conversions).
Search Engine Optimization (SEO)
SEO is the process of altering the web to make your site more appealing to Google crawlers. A lot of this is done via on-page SEO, where you make changes to your website itself to boost its quality and reliability to these indexing bots. You might incorporate keywords and internal links to keep your page active, engaging, and up-to-date.
Off-page SEO- manipulating other parts of the web to call attention to your site- also is important. This means getting other pages to link to your site, getting good reviews, and managing your social media correctly. Check out trigger.digital and their amazing solutions to get started with both forms of SEO!
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Search Engine Marketing (SEM)
SEM refers to the creation and launching of pay per click (PPC) advertisements. This process generally happens via Google Ads, a huge player in the marketing industry.
You create an engaging advertisement, upload it to the platform, set a budget, and select your target demographic. The ad itself can feature interactive images or video content to maximize engagement. The PPC ad will then be displayed to your target audience on the top of mobile and desktop searches that they make for related keywords.
To determine the placement of your ads, you bid on specific high-volume keywords that you think your audience is searching for. This ensures that you find people who are already interested in what you have to offer.
Social Media Marketing (SMM)
Social media platforms like Facebook, Twitter, Instagram, and TikTok allow businesses to reach a huge platform. Since 70% of Americans are active on social media, you can connect with them with just a few clicks. Make sure that you choose the platforms that the majority of your target audience uses.
You can set up professional pages on these websites that people can like or follow. This lets you post a few times a week linking back to your official website and giving followers exclusive deals that will keep you fresh in their minds. You can also use these platforms’ built-in marketing strategies to show PPC ads to those in your target demographics.
Beyond the Basic Types of Advertising
While there are many types of advertising that you can choose from, it’s easy to implement multiple strategies. The end result is higher user engagement, more traffic, and more sales.
Now that you know how you can get word of your business out, it’s time to learn more. Check out the ‘marketing’ tab on our home page for more ideas on how to boost your business ASAP.
