Best Landing Page Design and Development Services, When you make web marketing campaigns to convert, it is essential that the user arrives at the right place, otherwise you will be able to spend all the money in the world without having any results. The home page of your site is very general and will often make visitors who have clicked on your advertisement, your email, or others, want to leave as quickly as they arrived. This is where the landing page comes in. A formidable and essential weapon in your acquisition strategy, it must be well thought out and well constructed to achieve its primary objective: CONVERT!
WHAT IS A LANDING PAGE?
Before talking about the definition of a landing page, remember that it is generally used as part of a conversion campaign, with the establishment of a sales funnel (or conversion funnel). The conversion can then take several forms but it is often a sale or a recovery of contact (through a subscription to a newsletter or a download for example). The landing page is also a key tool in the implementation of an inbound marketing strategy (see article on the subject here ) to convert a visitor into a lead (qualified contact), then into a customer.
The landing page is therefore a gateway to your website, but be careful, it should not be confused with the lambda pages of this one, it respects certain codes that are specific to it. It does not appear in the tree structure of the site and is therefore only accessible through commercial links on which your potential future customers have clicked. The purpose of this page is to help you convert by exposing an attractive offer to the visitor.
Depending on your strategy, a landing page can be created temporarily, as part of a short campaign, or permanently. You can very well have several at the same time, but be careful, a landing page should only be devoted to a single and unique offer.
WHY SHOULD YOU CREATE A LANDING PAGE?
As seen previously, the Best Landing Page Design and Development Services, as opposed to the home page of a site, is studied and built with a marketing objective. What is central in this is the offer you have to offer the visitor, who is normally already rather curious after clicking on one of your ads or specific content. A landing page is therefore much more effective in achieving your goals and capturing potential new contacts.
You will then have to think about an attractive offer with high added value for the Internet user at the point of leaving his contact details in return via a form. This can be a white paper to download, a free demo, a webinar where to register (online conference), etc… There are many possibilities, it’s up to you to be inventive and to know your target well to know what interests him.
Precise techniques in the construction of the design and the content of your page will allow you to push the visitor towards the final objective that you have set for yourself, ie generally to fill out a form to retrieve their contact details.
HOW TO BUILD A LANDING PAGE THAT CONVERTS?
The key to an optimized Best Landing Page Design and Development Services: simplicity. It can be tempting to want to say too much, but we must not lose sight of the primary objective of this one. The stakes are therefore high, you have to be able to inspire while remaining fairly synthetic. Exit the menu and other unnecessary external links, the user should have only two choices: leave the page or perform the desired action.
Here is what an effective landing page consists of:
1. A CATCHY TITLE
The first step, and perhaps the most important, is writing your title, which should be as catchy as possible. In an instant, you have to attract the visitor’s attention and make him understand your offer, but also the benefit provided by it. The title must therefore be clear, concise, and make you want to read more. If the reader is not convince, he will leave your landing page a few seconds after arriving.
2. A COMPLETE DESCRIPTION
The user was attract by the title of your landing page, it will then be a question of accompanying it with additional information through a brief description of your offer. You have a few lines to convince the user, show him why he should register, and respond to your offer. Be careful to adapt your speech according to the target you are aiming for.
3. A CONTACT FORM
The form is the tool that will allow you to retrieve the contact details of your potential future client, so it is very important. The latter must be visible immediately and not require a scroll (action of going down the page) to access it. Then, it is necessary to find a balance in the information you are going to request. Indeed, the more fields you insert (last name, first name, telephone number, email, etc.), the fewer people will want to follow through, but the contacts obtained will then be more qualified and you will have more information to contact them again.
4. CALLS-TO-ACTION
The call-to-action, or CTA, or even “call to action” is a clickable visual element, most of the time a button that allows conversion. It is important to make it stand out as much as possible thanks to its color and to have a strong text emphasizing the final result: “Download the white paper for free”, “Register now” etc… If you decide to place other elements on your landing page, it will be important to place calls-to-action referring to the form everywhere.
5. TESTIMONIALS
Inserting visuals in a Best Landing Page Design and Development Services is not mandatory but we advise you to do so provided that it is related to your offer and that it is attractive. In addition to images, you can insert a video.
Similarly, you can slip testimonials into your landing page, either as text or video. This will serve as reassurance and give credibility to your offer.
You now have the basics to create a good landing page and collect a large number of contacts. Whizamet is able to guide you in setting up this type of web page, but also in the entire acquisition process, which is of course no limit to this. Together, we can establish the entire web marketing strategy that meets your objectives.
