What is Growth Marketing?

You’ve probably heard the term growth marketing thrown around here and there, but you’re still not quite sure what it means or how it works. Growth marketing is essentially any marketing strategy that seeks to increase your customer base by making your business more appealing to new customers while also retaining old ones, including things like social media ad campaigns, content marketing, and paid advertising through platforms like Facebook or Google AdWords. 

Let’s break down each of these aspects of growth marketing further so you can see how they work together to help your business grow!

One of the most important aspects of growth marketing is creating attractive, engaging content that will appeal to your target audience. This can be done in a number of ways, but typically includes creating blog posts, articles, infographics, videos, or other forms of content that are relevant and interesting to your target market.

By providing valuable and relevant content on a regular basis, you can attract new customers who are looking for information on your topic, while also retaining the attention of your current customers.

Another key element of growth marketing is using social media platforms to reach a wider audience. This includes things like creating compelling social media ads, sharing interesting blog posts and articles, and participating in conversations on relevant hashtags.

By using social media to reach out to potential customers and connect with them on a more personal level, you can create relationships that may lead to future sales.

This lead generation guide provides more in depth information.

Finally, paid advertising is also an important part of growth marketing. By using platforms like Facebook Ads or Google AdWords, you can target specific audiences who are likely to be interested in your product or service. Paid advertising can be a great way to reach a large number of people quickly and efficiently, and can be an effective way to increase your customer base over time.

Growth marketing definition

There are four primary ways to grow a business. This is growth marketing defined: Growth marketing definition: There are four primary ways to grow a business. This is growth marketing defined. The above infographic from Headway Capital breaks down how you can grow your business using a mix of each of these strategies, with clear explanations of what they entail and examples of companies that have used them effectively in practice.

Benefits of growth marketing

There are countless growth marketing techniques, but if you ask 20 experts what you should do to succeed, they’ll likely respond with It depends. The real question isn’t which growth tactic you should use next. It’s how can you put everything together into one cohesive strategy that works for your business.

That’s not always an easy question to answer. There are lots of resources available on each step of a growth marketing strategy: Product-market fit, traction channels, activation tactics, referral programs, and retention strategies just to name a few. In order to stand out from your competitors in an increasingly crowded marketplace, it’s important to master these concepts individually and then determine how to integrate them all into a cohesive strategy that best suits your business.

Once you figure out what will work for your company it’s time to start implementing these strategies and gathering data about their effectiveness. With data gathered, an effective growth marketer will have enough information about each channel (product-to-customer acquisition) to make better decisions about where to spend their budget in future periods based on insights garnered from previous ones. And so goes another cycle… until everyone who wants your product has found it!

The steps to growth marketing success

Think about your marketing in terms of stages. How do you get more people to discover, use, and buy from you at each stage? Not sure what we mean by these stages? Here’s a quick guide that might help: Awareness: Brand awareness (and buzz) here is important because it helps people discover your product/service.

Buzz alone won’t sell anything—but when combined with a relevant content marketing strategy, which we’ll talk about below, it can lead to greater customer conversion rates. Acquisition: This stage includes boosting traffic and conversions via SEO, paid search, referrals, and other tactics used to attract new customers.

For instance, let’s say someone discovers your brand or business through word-of-mouth or by seeing an ad for your business. You want to capitalize on their curiosity and convert them into long-term buyers or fans through branding campaigns, blogging, email marketing, and so on. Retention: You need loyal customers if you want to keep growing your revenue year after year.

Retention begins with customer service—it’s important to be proactive about addressing issues proactively before they become big problems for current or potential clients (e.g., if a client calls up worried she forgot her logon information or needs help using any features). If you can’t resolve an issue immediately, provide actionable next steps so they don’t have to wait days before knowing what to do next!

Growth marketing ensures that your customers will see your business and be able to easily access it on their computer, tablet, or smartphone at any time. If you need assistance reaching customers who are outside of your geographical location, talk with a Los Angeles SEO company like SEO Gurus.

What is the first step in a growth marketing strategy?

The first step in any marketing strategy is understanding your audience. What are their interests? What are they searching for online? What problems do they need to be solved? Once you have a better understanding of your target market, you can begin developing content and messaging that will resonate with them.

What are some common acquisition tactics?

Some common acquisition tactics include SEO, paid search, email marketing, social media marketing, and content marketing.